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MTN Chat will allow customers to initiate the purchase of data sets and airtime within their WhatsApp conversation session. Over time, customers will also be able to access customer support and self-service options, including upgrades, account management, and low-volume alerts.
MTN Chat is part of MTN's vision to significantly enhance its digital business offering to grow its customer base with leading-edge services.
"Clickatell understands that mobile operators are increasingly eager to provide excellent customer service on the digital channels that their customers prefer," said Pieter de Villiers, founder and CEO of Clickatell.
"By offering convenient services over a secure and convenient channel, network operators can both increase transactional volume and attract and retain customers, which is critical to the ongoing digital transformation era. of increasing competition, "adds Mr de Villiers.
Clickatell has worked with Absa Bank, GTBank, First Bank of Nigeria and United Bank of Africa to deploy chat banking functionality on WhatsApp across Africa.
Clickatell is an authorized provider of WhatsApp Business solutions. According to Clickatell, the WhatsApp Professional API offers brands the ability to send notifications and conduct two-way conversations with consumers within WhatsApp once they have chosen to participate.
Its "Touch Flow" and "Connect" platforms allow MTN to unify its communication channels, customize user workflows and connect to internal systems.
"It's imperative that businesses focus on enhancing their self-service experiences in order to retain and expand their customer base." Clickatell's offering offers a simple, safe and convenient way to give users control of their accounts via WhatsApp, a platform they already have, an affinity for, "says Jacqui O. Sullivan, MTN South Africa Business Affairs Manager.
De Villiers believes that Clickatell's low-efficiency, low-efficiency offerings can propel mobile network operators on a path of digital transformation differentiating them from their competitors.
"Clickatell has been working hard to make the deployment of its solutions much less complex than traditional enterprise platform integrations, with over 1.5 billion users in 180 countries. Countries that use WhatsApp every month, offering online shopping experiences on WhatsApp is one of the most effective ways to reach a majority of consumers who can immediately benefit from the services offered on the channel. There is no doubt that this solution is perfect for mobile network operators around the world who frequently use WhatsApp, "concludes de Villiers.
For more information, visit www.clickatell.com. You can also follow Clickatell on Facebook or on Twitter.
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