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Nana Efua Rockson, a Certified Marketing Specialist, has been appointed Head of Communications and Public Relations at the Institute for Educational Planning and Administration (IEPA), a UNESCO Category II institute in the ‘University of Cape Coast.
Prior to joining IEPA, Nana Efua was Group Leader, Corporate Affairs and Digital Marketing at GLICO Group Ltd where she led brand development, communications (traditional and digital) and corporate reputation management for the six GLICO group companies.
She has also been a key person on the Public Relations, Events and Stakeholders Committees of the Ghana Insurance Association (GIA), where she brought her professional experience to bear on the deliverables of each committee; all of this culminated in the receipt of the “Unsung Hero Award (Insurance Category)” at the Ghana Insurance Awards 2020.
Nana Efua holds an MBA (Marketing) from the University of Leicester in the UK, a BA in Educational Psychology from the University of Cape Coast-Ghana and a Diploma in Public Relations and advertisement from Ghana Institute of Journalism.
She also obtained a Professional Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom (CIM-UK), a Postgraduate Diploma in Digital Marketing from the African Institute of Technology & Entrepreneurship (AITE) / Chartered Institute of Marketing, Ghana (CIMG)), where she was named Top Student in Digital Marketing and Professional Diploma in Insurance from Ghana Insurance College, where she was named Top Student in Commercial Insurance.
Nana Efua has also participated in several courses and seminars such as Corporate Governance, Brand Management, Public Relations Protocols, Setting Standards in Corporate Social Responsibility Practice in Ghana, Managing events, among others.
Nana Efua is an accredited member of the Chartered Institute of Marketing, United Kingdom (CIM-UK), the Chartered Institute of Marketing Ghana (CIMG) and the Institute of Public Relations (IPR), Ghana.
She is also an Affiliate Member of the Chartered Insurance Institute of Ghana (CIIG).
An award-winning professional that she is, Nana Efua is passionate about marketing and she is committed to taking the IEPA brand to new heights to achieve her goal of stepping up short courses and other stakeholder engagements on contemporary education issues as well as engaging in research, capacity building and support for the development and planning of sectoral policies in the field of education in the West African sub-region
Ask why shifting from the insurance industry to the education industry, Nana Efua had this to say: Every marketer should be able to plan, build, manage or upgrade any brand regardless. industry by applying the right mix of marketing and professional strategies. expertise to a brand.
“I am passionate about marketing and have built and managed brands in a great way.
I bring this wealth of experience and dynamism to the IEPA brand by helping to realize the vision of becoming a strategic center of excellence in educational research and training for educational planners, administrators, managers and leaders in Africa. .
The Director General of the IEPA, Dr Michael Boakye-Yiadom, was positive about the new management team of the IEPA and made specific comments about it; Nana Efua is a valuable asset for the IEPA.
She brings new perspectives from her experience of brand management in the private sector to focus on a public institution like the IEPA.
His dynamism, his passion and his spirit of innovation to perfectly lead the IEPA brand are commendable. I am delighted to have him on the IEPA team ”.
It should be noted that the IEPA was created in 1975 by UNESCO / UNDP / GoG with two clear mandates: to strengthen and strengthen the capacities of education officials in planning and administration and to inform planning and the implementation of educational policies through research.
In November 2020, the IEPA officially became a UNESCO Category II Institute.
The elevation of the IEPA to UNESCO Category II status is part of the commitment of West African governments to respect the international education agenda, in particular by achieving SDG 4 which aims to “ ensure inclusive and equitable quality education and promote lifelong learning opportunities for all. . “
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