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Nathaniel Rateliff and the night sweats created the video for their single “Survivor”. The track is taken from Rateliff and his band’s upcoming album, The future, released on November 5.
Directed by longtime collaborator Brantley Gutierrez, the video features professional boxer Prince Charles Martin who was an IBF Heavyweight Champion of The World and has 25 knockouts in 31 fights.
Following its release last week, “Survivor” is currently the most added track on Triple A Radio as well as the number 3 most added on Alternative Radio.
“I’ve been friends with Brantley for years and we’ve been talking about making a video like ‘Survivor’ for 14 of those years,” Rateliff notes. “I have always loved his work, whether it is video or photography. He has an amazing eye and the ability to put you at ease in front of any goal.
Gutierrez adds, “As soon as Nathaniel sent me the lead, the imagery of boxing came to my mind. But I wanted to try to take a different approach to a classic story. I tried to imagine what Raging Bull or Rocky might have looked like if Wes Anderson had imagined them. I’ve known the band for so long and they are such funny guys with real comedic timing. So, I tried to create funny little roles for them.
Additionally, Rateliff and Martin have teamed up to release “The Survivor Fight Tee” to benefit The Marigold Project, Rateliff’s foundation dedicated to economic, social and racial justice. Coincidentally, Martin and Rateliff were both born in Missouri while Martin grew up in Colorado, where Rateliff has lived for 20 years. The shirt is now available for purchase.
According to Rateliff of the album, “I consider the album as a whole to be a big question. When I was writing the record, we were in the middle of a pandemic and our future looked pretty bleak. I just keep trying. to write from a place of hope. Then my own neurosis, and maybe being a scale bothers me, and I can’t make up my mind. There’s this constant battle. back and forth in me personally and I’m sure it shows in my writing. ”
Pre-order The future.
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