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The National Basketball Association announced on Wednesday that it has signed a partnership with Google to launch its first-ever channel exclusively dedicated to Sub-Saharan Africa fans this week.
During the remainder of the 2018/19 basketball season, NBA Africa's YouTube channel will broadcast two live games per week during prime time – starting Sunday at noon with the Charlotte Hornets against the Boston Celtics, followed by The Clippers against the New York Knicks at 6 pm CAT.
The channel will also broadcast original content, ranging from documentaries to players of African descent (such as the Hakeem Hall of Fame Halls "The Dream" of Nigeria and Dikembe Mutombo, of Congolese origin), pbading through collaborations with African YouTubers.
"We have staged three sold-out NBA Africa games over the last four years in South Africa and we have strong arguments for developing our fan base and improving the game. access to our games, "said Vice President and General Manager of the NBA for Africa, Amadou Gallo's fall said Bloomberg.
The news comes one month after NBA commissioner Adam Silver announced that his former president, Barack Obama, would be part of the much-anticipated Basketball Africa League, a competition of twelve teams opposing countries of the continent from 2020 .
More than 80 past or current players were born in Africa or have direct family ties with Africa. And currently, 13 players of African descent have been on the opening list of the 2018-19 season, including the All-Star center Joel Embiid of Philadelphia 76ers, born in Cameroon, Central Africa.
The NBA also opened a seat in Johannesburg (South Africa) in 2010 and an NBA Academy Africa in 2017, which sent three alumni to NCAA Division 1 schools.
"The NBA Africa YouTube channel is another important milestone for the NBA in Africa and will allow more fans to access our games, live and on demand, all over the continent," said Falls in a statement. communicated.
YouTube's first partnership with the NBA in 2005 has generated more than 5.4 billion views for the NBA channel since its inception.
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