Netflix Appoints New Executive Director Jackie Lee Joe of BBC Studios

Netflix named Jackie Lee-Joe on Friday as Chief Marketing Officer (CMO).

Lee-Joe has been CMO of BBC Studios since 2015 and will start the role in September, Netflix said in a press release.

"Jackie is a truly original thinker with extensive global experience, so she is a perfect fit as the next Director of Marketing, and I look forward to working with her to promote our brand and our original programs in a new and creative way. for our members around the world, "said Ted Sarandos, content director for Netflix.

Managing Director of Netflix for seven years, Kelly Bennett left the company in March, adding to a series of highly publicized starts. The company is facing increased competition in the streaming video of brands like Amazon, Disney, Hulu and HBO.

The streaming giant's shares traded flat in extended hours after the announcement.