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Netflix today launches an exclusively mobile version of its streaming service in India. The cheaper package will cost Rs 199 (US $ 2.80) per month. It is limited to a single mobile device with standard 480p streams. While the new level is only being launched in India today, Netflix has hinted that it will test the service in some countries to further develop it in the future. The announcement comes just days after Netflix revealed that an exclusively mobile service would be launched in the third quarter.
The company's surprising results for the second quarter of last week revealed that the company had grown by only 2.7 million customers worldwide, nearly half of all subscribers. Netflix shares continued to fall over the past week, reflecting a more general concern about the slowdown in the company.
Netflix's new, uniquely mobile plan will run on a smartphone or tablet in India at a time, and the company hopes this will spur growth in a large market. "Our members in India look more on their mobile phones than their members all over the world and they like to download our shows and movies," said Ajay Arora, director of product innovation at Netflix. "We are confident that this new plan will make Netflix even more accessible and more suitable for people who like to watch on their smartphones and tablets, whether at home or at home."
There is no indication that Netflix will launch a similar level in the US, but if subscriber growth continues to slow down, the company could be forced to seek similar ways for users to remain connected to its network. streaming service.
Update July 24 at 5:50 pm ET: Article updated to correct the wording of Netflix subscriber numbers.
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