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Mr. Rahul Kumar Singh (2nd from left), Mr. Saurabh Verma (3rd from left) and other dignitaries presenting the new range of mobile phones.
India's mobile phone company, Lava Technology, has launched its operations in Ghana with a commitment to capture 20% of the market by the end of 2020.
Subsequently, the Indian mobile phone manufacturer entered into a partnership with I2, a Ghanaian mobile phone marketing company, to take over the distribution of the range of Lava phones in the country.
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He plans to use online and offline channels to help Lava enter the Ghanaian market with those already operating in this space.
The Indian mobile giant's entry into the Ghanaian market follows a successful entry into the African mobile phone market via Egypt.
The national director of Lava Technologies, Rahul Kumar Singh, in an interview with the media after the January 24, 2019 launch in Accra, said he would offer a range of valuable and reliable mobile technologies, but affordable, for revolutionize the Ghanaian market.
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He stated that the company intended to use an affordable price and quality as a competitive advantage in the marketplace.
He said the Ghanaian market, like other African countries, had great potential for the mobile phone market.
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He observed that the company was planning to enter other African countries such as Nigeria, Kenya, Tanzania, South Africa, Ivory Coast, Uganda, Ethiopia and Morocco.
Singh said the company would offer a one-year warranty on its mobile phone products.
High quality
Lava Technologies Executive Director Saurabh Verma said the company offers high quality and affordable phones in the market.
He added that Lava Technologies hoped that by 2020, 20% of the Ghanaian mobile phone market would be absorbed.
Mr. Verma said he was fully confident that when people started using Lava phones, their confidence level would be increased and they would become ambbadadors for the brand.
"Lava's vision is to make valuable technologies accessible to people and enable them to make more use of their mobile phones.
Over the last nine years, we have come this far to make this possible and today we can promise our customers the most reliable products and the most reliable user experience, "he said. added.
About lava technology
Since its inception in 2009, Lava has become India's fourth-largest mobile phone brand, with established operations and a leading presence in major emerging markets, including India, the Middle East (UAE, UK from Saudi Arabia and Kuwait), Thailand. , Bangladesh, Nepal, Pakistan, Myanmar, Sri Lanka, Russia, Indonesia and Mexico, Egypt and Sudan.
Unlike many manufacturers who outsource the production of their products, Lava has a research and development center and manufacturing facilities based in India that produce highly reliable products and services.
To date, Lava has sold more than 85 million handsets worldwide. With more than 30 million handsets sold each year, Lava increases its market share in all the markets it operates.
Indian companies have demonstrated their dominance of technology over the past two decades and have developed their ecosystem so that they can now provide the world with some of the most advanced and high-quality technological products.
Today, India is the second largest source of computer software in the world after the United States.
About 40% of the software used today in mobile phones is developed in India.
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