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Welcome to the Ad Age wake-up call, our daily collection of advertising, marketing, multimedia and digital information. You can get an audio version of this briefing on your Alexa device. Look for "Ad Age" under "Skills" in the Alexa app.
What people are talking about today
Power star couple Chrissy Teigen and John Legend had a misunderstanding about Totino's frozen pizza told their domestic spat, in detail, on Twitter.
"I told John that I was not going to tweet but I lied here," wrote the model and the author of the cookbook. "I have a total craving for totino, I do not want a good pizza, I want a pizza from my childhood." Her husband booked a delivery of Totino, but when she arrived, she realized that he had ordered pizza rolls, not pizzas. And so on.
The whole national spat (which could be adorably narrated) was it really branded content for the General Mills brand? Teigen says no. "You must be crazy to think that the totinos would approve an ad saying," I do not want good pizza, I want totinos, "she wrote. weighed in also: "Honestly, it would be better than most of our commercials."
Revisit this Burger King Super Bowl Advertisement
Many people were baffled by Burger King's Super Bowl advertising, one that showed old Andy Warhol movies eating a Whopper. It was the lowest ranked ad in USA Today Ad Meter, ranked 58th, reports Jessica Wohl of Ad Age. However, the marketing director of Burger King says that low ranking is actually … a good thing. "We are very proud of this," said General Manager Fernando Machado. "Ad Meter has never been our goal." He said the brand was looking for a slight rise in perception and got it. Are the opponents wrong? Learn more about Machado's thinking here.
& # 39; Spike & Mike & # 39; and more
It's Black History Month, but in February, some clbadic examples of insignificant brands in inclusion and cultural sensitivity were presented. Gucci's $ 890 blackface sweater was perhaps the most striking example. This week, Ad Age returns to five advertising campaigns in which the brands worked well, with work promoting the representation of blacks. Because "it does not have to be that way, ads can spread racial stereotypes, but they can also help change them," the article says. A favorite: the 1980s commercials of Nike and Wieden & Kennedy with Spike Lee and Michael Jordan. Lee directed the commercials, which were funny and clever ("It must be the shoes"). Ahmad Islam, CEO and managing partner of Ten35, said the campaign "had a general appeal, but that she was also decidedly black." Check out the full list here.
Just briefly:
"Digital Gangsters" ?: British lawmakers want Facebook to be more regulated. "Companies such as Facebook should not be allowed to behave like" digital gangsters "in the online world, considering themselves as before the law and beyond the law," said a group of lawmakers in CNN. They also accuse the company of "deliberately and knowingly" violating data privacy and competition laws, writes CNN Business. Facebook denies having broken these laws and adds that it is open to serious regulation, according to CNN.
Safari: The latest update of Apple on its Safari browser, which prevents tracking of cookies from running on the open Web, has made marketers crazy, reports George P. Slefo, of Ad Age. "The disadvantage of marketers is that the industry is losing a lot of visibility into the behavior of its customers and prospects, as well as its ability to act in real time on this information," said a media officer. .
Time is up: "Lisa Borders, executive director of Times Up, the Hollywood workplace anti-badual harbadment initiative, resigned after less than four months of work," writes the New York Times. She cited a family problem that needs her attention.
It does not matter: The Oscars have canceled the project awarding four Oscars for what many consider to be an essential contribution to making movies during commercial breaks during Sunday's ceremony on ABC. The Academy had hoped to shorten the series, but it backpedaled after complaints from Spike Lee, Martin Scorsese, George Clooney and others. Read more in Variety.
Corngate: Anheuser Busch InBev and MillerCoors do not stop shining in their war against corn syrup in light beer. Meanwhile, the beer category in general is losing steam. "We're not crazy about the negative publicity, we do not think it's a good thing for the category," said Robert Ottenstein, head of the breweries at Evercore ISI's investment banking firm. EJ Schultz. "But when things do not work, I guess you try anything."
Announcement of the day: If you're tired of Corngate Spat (see above), Budweiser will suggest something a little different at the Academy Awards next weekend. The VaynerMedia spot features Charlize Theron and Budweiser Reserve Copper Lager branch. EJ Schultz writes: "The advertisement shows Theron at a bar training guys at billiards, darts and a boxing match before defeating one of them at the showdown and all without losing his drop of Copper Lager. " Check it here.
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