'Nezha' breaks animation records on opening weekend – Variety



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Chinese animation "Nezha" broke local records with a $ 91.5 million opening. This is the second most profitable film in the world this weekend. He only followed "The Lion King" on the world stage, but should quickly surpbad the Disney title in China.

An animated version of a clbadic Chinese tale, "Nezha" raised $ 8.8 million and ranked fourth in the previews of the previous weekend, before being officially unveiled Friday. Its cumulative total at the end of its first official weekend is $ 103 million, according to data from the consulting firm Artisan Gateway.

Directed by Yang Yu, also known as Jiaozi or English, the film recorded the opening weekend record of an animation film in China, far in front of the amount of 65 , 2 million dollars from "Despicable Me 3". With $ 32.7 million earned on Saturday, "Nezha" also claimed the record for a day's animation previously held by "Zootopia" in 2016.

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Of this total, some $ 7.7 million comes from the release of the film on 618 Imax screens. This is a record for the biggest animated opening Imax and the biggest opening for July in China for Imax.

Boasting powerful word-of-mouth, "Nezha" got 8.8 points out of 10 on the Douban film discussion platform and 9.7 points on Maoyan's online booking service. "Nezha" is backed by Enlight, Maoyan's largest shareholder.

The family comedy "Looking Up" slipped from first place with a 55% drop over a week. But after 10 days of cinema, he broke the $ 100 million mark to reach $ 107 million.

The previews of "The Bravest", a fact-based, patriotic and anti-fire rescue film, show great things this weekend, when it officially opens. The photo supported by Bona Film Group earned $ 7.7 million and took third place.

"The Lion King," released in China a week earlier than most other markets, reported $ 5.8 million in its third week in Middle Kingdom theaters. Its cumulative is 115 million dollars.

The Taiwanese comedy "Dancing Elephant" took fifth place with 4.7 million dollars during its first weekend. The film tells the story of a dancer who comes out of a coma of 15 years and must adjust after having found that she has gained a lot of weight. He came out in China with the support of the emerging culture Beijing Culture.

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