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March 26, 2021 is officially Air Max Day, Nike’s annual celebration of the famous sneaker line. In previous years, the Oregon-based super brand has released new versions of existing styles, like a camouflage Air Max 2090 or a metallic Air Max 90, but this year it introduces an all-new model, the Air Max Pre-Day. .
The ultra-sleek lime-hued Pre-Day comes with the signature Airbag which is used by some of the major players in Nike’s footwear catalog, from the Air Max 1 and Air Max 90 to the Air Jordan III, IV, V and Screw. The new sneakers take on an entirely new silhouette, however.
Rather than being slightly visible through a window in the sole of the shoe, the complete unit, which is a pressurized air bubble that works to give you that spring in your step, is now exposed between the midsole and the outsole. Plus, thanks to reduced layers between the foot and the air, the Air Max Pre-Day delivers more responsive bounce than ever before.
Additionally, in keeping with Nike’s dedication to its ‘Move To Zero’ initiative, through which it plans to be zero waste and carbon free by 2025, the Pre-Day is the most sustainable Air Max style ever. in production.
The sneakers are made with at least 20% recycled content by weight and the upper is made from 100% recycled polyester as is the back tongue, while the suede toe is 100% recycled material.
Meanwhile, 75% of the Air unit is made from recycled TPU, the clip that holds it in place is 20% TPU, and the outsole is 13% Nike Grind rubber, which is made from recycled Nike manufacturing waste, unsaleable and used products. sneakers.
If Pre-Day isn’t for you, Nike is also offering a pair of Air Max 97s adorned with Swarovski crystals and an Air Max 90 in a bacon-inspired pink colourway on Friday.
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