Not the end of the TV appointment

If you're going to a Game of Thrones watch this weekend, you may already be getting nostalgic for the end of the TV show. Is this the last time you meet with your friends to watch a show, knowing that so many others are watching at the same time, ready to discuss it in real time on Twitter or the next day at the cooler? proverbial water?

I suppose not.

Some complain (here, here, here) that GoT will be the last show of "shared experience", during which Americans connect at one point to watch weekly episodes while discovering scenarios simultaneously. . .

There is logic to the argument. Most of today's hot shows – "The wonderful Ms. Maisel", "The Strange Things", "The Tale of the Maid" – come from Amazon Prime Video, Netflix and Hulu, where all the attraction is to be able to watch episodes when you want, or watch the entire seasons in one sitting.

Future services from Disney, Apple, AT & T's Warner Media and more will only add to the plethora of quality scripted programming from traditional television.

The idea of ​​turning on your TV at one point is disappearing.

So, why is "Game of Thrones", whose first season has attracted more than 17 million households on HBO, such an exception?

Because winning Iron Throne makes GoT look less like a traditional scripted show than a reality show, intended for live viewing.

Hollywood is an imaginary industry. If people like something, it's not going to be ignored. And people as Watch group – especially for the last seasons of shows.

Just watch this reaction at the most recent "Game of Thrones", captured on Twitter.

Netflix has improved the quality of its TV programs by giving consumers what they want: lower prices, no advertising, outings all season long.

But as long as consumers want shared viewing experiences (and they will), streaming platforms will come forward and begin to offer them.

The Holy Grail for advertising media – traditional and social – is commitment. Live events are crucial for media such as Twitter and traditional TV because you have a lot of looks in the same place and at the same time. That's what advertisers need.

Netflix may not have any advertising today, but industry experts believe that it can not last forever. There is no way for the entire media sector to give up millions of revenues.

For Zeitgeist broadcasts on streaming platforms, I suppose the last seasons – or a few episodes – will eventually be run one at a time to generate buzz on the series and on the current subscription service while creating opportunities. advertising in parallel. A streaming service will pick one hour – say, 9pm. a Sunday – and broadcast episodes like "Game of Thrones" and so many linear TV shows before him.

In this way, you can always have your group of viewers or go to your local bar and participate on Twitter – or on the next social network – while watching together.

Plus, HBO and other popular networks are not going away. Even if companies like AT & T, the new owner of HBO, give priority to streaming services, we will probably have another traditional TV hit, airing one episode at a time, in the next five to ten years.

At present, streaming services dissociate the pay-TV ecosystem. But the platforms will inevitably bring them together for a discount, just like the cable TV of today.

These same services kill the shared views, but they will also bring them back. In the entertainment sector, what is old is new again.

WATCH: AT & T accidentally broadcast "Game of Thrones" hours ahead of schedule.