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Peakon, the Danish-based "Employee Loyalty Platform" raised an additional $ 35 million. Described as a Series B expansion, the tour is led by the European venture capital firm Atomico, with support from existing investors including EQT Ventures, IDInvest Partners, Balderton Capital and Sunstone.
Peakon, which originally offered "people badytics" by allowing companies to survey employees more regularly has since evolved to become a full-fledged SaaS for retention of employees. He claims to be attacking three critical areas now. These are employee engagement, actionable information to prevent employee problems before they occur, and competitor badysis through comparison of employee engagement data with data. exclusive of Peakon sector.
Peakon's surveys are designed to be quick and weekly rather than annual (like the traditional employee survey method). They also answer standardized questions to allow for industry-wide comparisons. This means that companies using employee loyalty software can not only have a more accurate idea of employee engagement at any time, but also use that data to guide operational decisions and the badysis of competitors. .
For example, Peakon claims to be able to predict when some employees may leave 250 days before doing so. As hiring becomes more competitive, this caveat is crucial because theoretically, it leaves enough time for management to try to prevent essential employees from leaving.
By zooming out, Peakon uses standard questions for micro-surveys it conducts on behalf of its customers, allowing the company to create what it claims to be the largest real-time database. on "the situation of the global workforce". By deepening these data – based on more than 30 million data points and rising – various macroeconomic trends can be established, such as comparing the decline in worker productivity before winter vacations by country and demographics.
In the meantime, I am told that Peakon has grown extremely fast over the last year. For example, co-founder Kasper Hulthin has opened an office in New York, while the company expects its US workforce to exceed 50 in the next 12 months. Peakon also has offices in the United Kingdom, Denmark, Germany and New Zealand. The current workforce is over 180 people.
Since its launch in early 2016, Peakon's customers include Capgemini, Verizon, BMW, TrustPilot, Harrods and easyJet.
Mattias Ljungman, Partner at Atomico, adds, "As our world evolves, traditional concepts of work are being redefined. Workers have to deal with constant changes. That's why it's more important than ever for companies to listen to the voices of their employees and create a positive culture through feedback and engagement. Yet companies still struggle to measure their most important badet: their people. We were blown away by Peakon's rigorous, data-driven approach. "
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