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The blockbuster, which airs in more than 180 countries, was criticized after an episode called "The Fire Engine" which qualified a firefighter.
London firefighters (LFB) tweeted: "Come on @peppapig, we have not been a firefighter for 30 years, you have a huge influence on children and use outdated, stereotyped, gender-specific language that prevents young people girls to become firefighters. #Fire fighting campaign "
Fire departments have also criticized Fireman Sam, another popular British preschool character, while praising Barbie 's creators for making a doll' s fight against it. fire. The model was featured in a series of career dolls celebrating Barbie's 60th birthday, although the first Barbie fireman was put on sale in 1995.
The LFB tweeted: "Great to have another supporter in our #FirefightingSexism campaign.Welcome Barbie! She comes to the rescue, helping girls and boys to imagine all that they can become by joining the Brigade, in our new gold kit. "
Firefighter tweets sparked a fight. A Twitter user posted a photo of a Peppa Pig story book in which clearly appear several firefighters, including Mummy Pig.
TV presenter Piers Morgan said on Monday: "If women are 'sent back' to the fire department because Fireman Sam – A STAFF OF CHARACTER – supposedly 'perpetuates male stereotypes', can I politely suggest to these women not to not do it "t have what it takes to fight fires. "
Another Twitter user pointed out that Fireman Sam was presenting a woman named Firefighter Penny Morris, to whom the LFB responded by saying that her involvement was "completely devalued" by the name of the series.
The LFB indicates that it currently employs 354 female firefighters, or 7.39% of its operational staff.
According to government statistics, women represent about 5% of firefighters in England and Scotland and only 3% in Northern Ireland.
In a statement to CNN, a spokeswoman for the LFB said, "We need to challenge outdated language that, according to our research, prevents girls and women from seeing firefighting as a rewarding career. professional.
"It has been widely reported that a four-year-old Esme has returned home and stated that she could not be a fireman because she was a girl." This shows that cartoons for children make a strong impression on young people and that it's time for all media to treat us with respect and call us firefighters what we have been for 30 years. "
Mattel, who produces "Fireman Sam", told CNN: "We have tremendous respect for all firefighters and their work, and we are committed to representing their work in the most appropriate way through our entertaining children's show. .
"Fireman Sam is a highly regarded and iconic brand and we are constantly evolving to stay true to the legacy of the series and represent the world that children see around them today.
"Throughout the show, the team is still referred to as" firefighters ", with the exception of Sam, who has not evolved into his title in his homonym role.
"We recognize the need to remain relevant and we continue to evaluate the show to ensure that Sam remains an ambitious hero for generations of preschoolers."
Astley Baker Davies and Entertainment One, the production companies behind Peppa Pig, have not responded to CNN's request for comment.
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