[ad_1]
Pinterest provided an update on its performance, providing investors with insight into how it tracks its broader growth objectives.
And the company follows quite well – first, for users, Pinterest now has 300 million active badets per month, an increase of 30% over a year ago.
This growth momentum is significant – for example, Twitter's mDAU, its newly implemented goal for user growth, grew 14 percent year-over-year in its latest report, while Snapchat's grew by 8 percent. % on an equivalent time scale. This means that Pinterest is growing faster than both, which is important to note – especially if you also consider that the total number of Pinterest users is now comparable to Twitter, although its profile is much more modest.
Indeed, Pinterest continues to increase its usage figures, which all brands should take into account, because you want, of course, to reach as many people as possible, and Pinterest can more and more more facilitate this task. But the real strength of Pinterest lies in the determination of its intentions to purchase. According to one study, approximately 90% of weekly Pinner users use Pinterest to make purchasing decisions., higher than any other social platform.
In this respect, Pinterest is effectively moving away from the "social network" label, as it seeks to strengthen its e-commerce credentials – although for practical purposes, for brands, such framing is largely not relevant. The fact is that Pinterest is being used by a growing number of people to find products, and marketers should pay attention.
That said, Pinterest has some improvements to generate average revenue per user, which is growing at a steady pace, but given its e-commerce goal, it could be higher.
The US PMU is up 41%, which is just below Snapchat (42%), while Pinterest still has some way to go to improve its global performance on this front. This will increase as Pinterest develops its advertising offerings in more markets, but it will also need to grow significantly to support the platform's shift to platform sales. If Pinterest wants to highlight the brands on its ability to influence purchase decisions, it must demonstrate. Although per-user revenue statistics do not take into account the scale of e-commerce buying processes, a better link between the platform's exposure and the action of the consumers will help. drive advertising dollars.
In terms of revenue, Pinterest grew 62 percent year-over-year to $ 261 million for the quarter, exceeding badyst estimates of $ 236 million.
After the announcement, Pinterest's shares rose 15% after the announcement, while Pinterest was also on the verge of publishing a $ 1.095 billion turnover for the company. # 39; exercise.
This is a good result for the company, with many promising signs – highlights that should be of interest to all social media marketers. If you have not considered Pinterest in your marketing mix, perhaps it's time to give it another look, to connect and see what is shared in and around your niche.
In addition, Pinterest's CEO, Ben Silbermann, said he would look to Bring more videos to Pinterest feeds to increase engagement, as well as its ever-changing business tools.
As we have noted in the past, Pinterest enjoys less recognition than other platforms, but as you can see, the numbers are comparable to, or better than, some of the most fashionable platforms.
It is worth taking into account in your strategic considerations.
Source link
