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Live Nation, the world 's leading concert organizer, is committed to eliminating single – use plastics in its halls and festivals by 2021.
This means that you will see much less plastic in UK festivals such as Reading, Leeds, Wireless, Latitude and Download.
This move is part of a Live Nation initiative aimed at achieving zero waste goal in its clubs and concert halls by 2030.
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As such, the promise will also take effect on the company's portfolio of sites located in the UK, including Brixton Academy London and King Tut Glasgow.
"By organizing more than 35,000 concerts and festivals each year, Live Nation has the opportunity and the responsibility to provide its artists and fans with a live music experience that protects our planet," said Michael Rapino, President of Live Nation Entertainment. .
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A father and son on a makeshift boat made from polystyrene foam cross a river filled with garbage by collecting plastic bottles that they can sell in junks in Manila. The father and son team earns about three dollars a day by recovering recyclable materials in the river.
AFP / Getty
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Composite image of the elements found on the shore of the Thames Estuary at Rainham, Kent. Tons of plastic and other waste storage areas along the Thames Estuary's shoreline, an important feeding place for waders and other marine life.
Getty Images
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Children pick up plastic water bottles from garbage collected at Manila Bay. According to the United Nations Environment Program, at current pollution rates, there will probably be more plastic in the sea than fish by 2050.
AFP / Getty
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Plastics and other debris line the Thames Estuary. In December 2017, Britain joined the other 193 United Nations countries and signed a resolution to help eliminate marine litter and microplastics at sea. It is estimated that about eight million tons of plastic penetrate every year in the world's oceans. Once in the ocean, the plastic can take hundreds of years to degrade, while breaking down into smaller and smaller "microplastics," which can be consumed by marine animals and end up in the human food chain.
Getty
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A garbage dump in Manila in 2013. The financial capital of the Philippines has banned disposable plastic shopping bags and polystyrene food containers as part of growing efforts throughout the capital to fight waste that exacerbates deadly floods .
AFP / Getty Images
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Children swim in the sea full of garbage north of Jakarta, Indonesia.
Getty
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An Indian woman holds a pot full of water from the polluted foam and poisonous Yamuna River for rituals by the river in New Delhi, India. The Yamuna River, like all other sacred rivers in India, has been polluted for decades. The river that rises in a virgin and unpolluted Himalayan glacier, crosses Haryana, Delhi and Uttar Pradesh before merging with the Ganges River in Allahabad, once the lifeline of the Indian capital . At present, it is nothing more than a large open-air sewer that chokes on industrial and domestic wastes including plastic, flowers and debris and has virtually no aquatic life.
EPA
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Plastic waste is dumped on South Troon beach in Scotland. Recent reports from scientists have confirmed that plastics immersed in the world's oceans are reaching a dangerous level. We now find microparticles of plastic in the filtering animals and among the grains of sand on our beaches.
Getty
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Children pick up plastic to sell and recycle it in a polluted river in the suburbs of Manila. The city's garbage disposal agency traps solid waste floating in waterways that have been thrown into the water by slum dwellers along the upstream banks.
AFP / Getty
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View of Carpayo beach in La Punta, Callao, about 15 km from Lima. In 2013, the NGO VIDA ranked Carpayo beach as the most polluted in the country: 40 tons of waste on 500 m².
AFP / Getty
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Trash Kamilo Beach in Hawaii.
Gabriella Levine / Flickr
12/15
A scavenger picks up plastic cups for recycling in a garbage-laden river near the Pluit dam in Jakarta.
Reuters
13/15
Garbage fill the beach of Omoa in Honduras. Mbades of garbage floating off some of the pristine beaches of the Caribbean are testifying to a growing and growing plastic pollution problem in our oceans, say locals, activists and experts.
AFP / Getty
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A man comes down to a river filled with garbage, in Manila. Plastic waste will overtake fish in the oceans by 2050, unless the world takes drastic measures to recycle these materials, a report announced in 2016.
AFP / Getty
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Waste on the East Beach, Henderson Island (Pitcairn Islands), in the south of the Pacific Ocean. The uninhabited island has the highest density of plastic waste in the world, with more than 3,500 pieces of garbage washed every day on one of its beaches.
EPA
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A father and son on a makeshift boat made from polystyrene foam cross a river filled with garbage by collecting plastic bottles that they can sell in junks in Manila. The father and son team earns about three dollars a day by recovering recyclable materials in the river.
AFP / Getty
2/15
Composite image of the elements found on the shore of the Thames Estuary at Rainham, Kent. Tons of plastic and other waste storage areas along the Thames Estuary's shoreline, an important feeding place for waders and other marine life.
Getty Images
3/15
Children pick up plastic water bottles from garbage collected at Manila Bay. According to the United Nations Environment Program, at current pollution rates, there will probably be more plastic in the sea than fish by 2050.
AFP / Getty
4/15
Plastics and other debris line the Thames Estuary. In December 2017, Britain joined the other 193 United Nations countries and signed a resolution to help eliminate marine litter and microplastics at sea. It is estimated that about eight million tons of plastic penetrate every year in the world's oceans. Once in the ocean, the plastic can take hundreds of years to degrade, while breaking down into smaller and smaller "microplastics," which can be consumed by marine animals and end up in the human food chain.
Getty
5/15
A garbage dump in Manila in 2013. The financial capital of the Philippines has banned disposable plastic shopping bags and polystyrene food containers as part of growing efforts throughout the capital to fight waste that exacerbates deadly floods .
AFP / Getty Images
6/15
Children swim in the sea full of garbage north of Jakarta, Indonesia.
Getty
7/15
An Indian woman holds a pot full of water from the polluted foam and poisonous Yamuna River for rituals by the river in New Delhi, India. The Yamuna River, like all other sacred rivers in India, has been polluted for decades. The river that rises in a virgin and unpolluted Himalayan glacier, crosses Haryana, Delhi and Uttar Pradesh before merging with the Ganges River in Allahabad, once the lifeline of the Indian capital . At present, it is nothing more than a large open-air sewer that chokes on industrial and domestic wastes including plastic, flowers and debris and has virtually no aquatic life.
EPA
8/15
Plastic waste is dumped on South Troon beach in Scotland. Recent reports from scientists have confirmed that plastics immersed in the world's oceans are reaching a dangerous level. We now find microparticles of plastic in the filtering animals and among the grains of sand on our beaches.
Getty
9/15
Children pick up plastic to sell and recycle it in a polluted river in the suburbs of Manila. The city's garbage disposal agency traps solid waste floating in waterways that have been thrown into the water by slum dwellers along the upstream banks.
AFP / Getty
10/15
View of Carpayo beach in La Punta, Callao, about 15 km from Lima. In 2013, the NGO VIDA ranked Carpayo beach as the most polluted in the country: 40 tons of waste on 500 m².
AFP / Getty
11/15
Trash Kamilo Beach in Hawaii.
Gabriella Levine / Flickr
12/15
A scavenger picks up plastic cups for recycling in a garbage-laden river near the Pluit dam in Jakarta.
Reuters
13/15
Garbage fill the beach of Omoa in Honduras. Mbades of garbage floating off some of the pristine beaches of the Caribbean are testifying to a growing and growing plastic pollution problem in our oceans, say locals, activists and experts.
AFP / Getty
14/15
A man comes down to a river filled with garbage, in Manila. Plastic waste will overtake fish in the oceans by 2050, unless the world takes drastic measures to recycle these materials, a report announced in 2016.
AFP / Getty
15/15
Waste on the East Beach, Henderson Island (Pitcairn Islands), in the south of the Pacific Ocean. The uninhabited island has the highest density of plastic waste in the world, with more than 3,500 pieces of garbage washed every day on one of its beaches.
EPA
"The adverse effects of climate change are undeniable and we want to use our place on the world stage to be part of the solution.
"Together, our concerts, theaters, festivals and offices around the world set new standards of sustainability for live events."
Live Nation is the last proponent to commit to eliminating plastics to address the climate emergency.
In February, Glastonbury – the largest festival in the UK – announced that it was ending the sale of single-use plastic bottles for the first time.
In a statement, Emily Eavis, organizer of the festival, said: "It is vital for our planet to reduce our consumption of plastic. I am pleased to see that together we will be able to prevent more than one million single-use plastic bottles being used at this year's festival.
"I really hope everyone – from the ticket holder to the poster – will leave Worthy Farm this year, knowing that even small changes every day can make a real difference. It's now or never. "
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Earlier this month, the Association of Independent Festivals (AIF) – an badociation of 60 independent festivals, including Shambala and Boomtown – called on people to bring their tent home and stop using plastics for use unique.
The AIF aims to reduce the estimated 250,000 tents that remain each year in UK music festivals – most of which are not collected by charities and can not be recycled, which means that they end up in landfills.
It also calls on retailers to stop marketing single-use tents, promoting them specifically for festivals and selling them at a lower price.
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