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The field for developing and marketing probiotics is evolving rapidly. Research on the human microbiome and how its impact on health varies over the course of a lifetime is revolutionizing the therapeutic applications of probiotics. At the same time, the rapid evolution of online retail space provides industry with a unique means of measuring the level of consumer satisfaction with their products. The strategic value of this operation is however far from being optimized.
Lumina Intelligence's research covers 20 key markets around the world and has captured nearly 2,500 brands and variations of probiotic brands, including supplements, cosmetics, fruit juices and kombucha. We look closely at the consumer engagement generated by these products in terms of product evaluations and evaluations. These data show, for example, that consumers are, overall, much more satisfied with probiotics than some observers would have thought before. It also indicates the direction in which probiotics evolve, including products of the stage of life whose relevance is easy for consumers to understand and whose benefits are also easy to observe.
This paper examines consumer engagement and evolution to life-stage probiotic products, based on data collected in December 2017, June 2018, and December 2018. "
chaptersThe largest shopping center
- introduction
- It's time to listen to the consumer
- Probiotic supplements benefit from increased consumer involvement
- Insects and us – a relationship for life
- The first 1,000 days count
- Colic and diarrhea are the most common problems in children
- Young women most exposed to irritable bowel disease
- Underused probiotics in sports nutrition
- Seniors – pleased with the relief of probiotic constipation
- recommendations
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