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TThe report warns that parents are struggling to be "effective guardians" of their children's online lives, many baduming their children are savvy enough to ignore marketing messages. know when their children are exposed to certain types of ads.
Mimi Tatlow-Golden, Lecturer in Developmental Psychology and Childhood at the Open University, said at the launch that it was not a "fight" loyal "between regulators and social media companies.
"It's a situation of David and Goliath," she said. "We know next to nothing and systems managers know everything." The concept of consent is a fiction – we are talking about wholesale data mining and without the consent of children, "she said.
In the UK, the Advertising Standards Authority has introduced new regulations prohibiting advertising for junk food when children represent 25% or more of the audience. The rules, which came into effect last summer, cover all types of media.
But advertisers can bypbad these regulations, said Dr. Tatlow-Golden.
"It's easy for them to say we're not targeting children, we just send messages to people who love Ariana Grande [a singer with a huge following among children and teenagers]," she says.
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