Pusha-T signs multi-year agreement with Adidas

Ironically, Pusha-T chose the stripes rather than the checks. Good. Music VP follows Kanye's footsteps in securing the bag at Adidas headquarters. TMZ has learned that Pusha-T has indeed signed a multi-year approval agreement with the company, whose value would be in the higher millions of euros. In return, King Push will help the company to develop products and content, and increase their already considerable attraction in hip-hop homes around the world.

Kanye West may have been the first rapper to have developed a balanced relationship with Adidas when he chose the sportswear company as his brand Yeezy's vessel. If you remember correctly, Kanye once said that he was "the single best-paid shoe" at the expense of his Airness Michael Jordan.

The deal between Pusha-T and Adidas, while memorable in itself, is not the first time both parties have been in business (since 2012). Early reports indicate that Pusha-T will be heavily involved in the EQT shoe series. As you know, Pusha-T already has its own brand of sneakers, itself an EQT model. After spoiling Drake's "Adidon" deployment, Sportswear Company was found with Pusha-T to bear the burden. Can former Clipse rapper help Adidas get out of their commercial funk?