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This weekend, Quibi co-founders Jeffrey Katzenberg and Meg Whitman appeared at this year's Produced By conference in California, and announced the upcoming launch of their mobile-based streaming service: April 6, 2020. Two-thirds: $ 4.99 with short ads, and $ 7.99 without them.
These prices are below those of competitors like Netflix and Disney +, which are between $ 7 and $ 9 per month at their lowest levels, which could help the streaming service stand out, given the competition as more and more companies engage in video streaming. .
Rumor recently said that Quibi would be designed exclusively for mobile devices (rather than mobile-first), Whitman said that with the arrival of the Internet 5G, people would spend more time watching videos on their phones and tablets.
The pair also reiterated that, since they focus on developing video content for mobile devices, the app's offerings will be different from the traditional 20- and 40-minute programs aired by TV shows. Whitmen explained that the company would offer a completely original range. content that will structure its episodes in a new way. "This is a completely new platform," she said, "with a whole new opportunity to tell stories in a different format." She also said she was considering having about 7,000 videos on the platform the first year.
Katzenberg described their videos as having a structure similar to that of Dan Brown. The "Da Vinci Code."Dan Brown spoke of these 464-page novels with very short chapters, so that if his readers do not have 30 to 40 minutes to sit down and read a large section, they might still have a good Reading experience Quibi's videos should broadcast a two-hour series in 7 to 10-minute chapters.
The company has already mobilized $ 2 billion to produce its original content catalog and has launched several projects in recent months. Last year, directors Guillermo del Toro and Sam Raimi signed to produce two horror shows for the service. He is also developing a Social network-which show on the Snapchat Foundation, #Freerayshawn, a drama series starring Stephan James and Laurence Fishburne by Antoine Fuqua, a TV show starring Chrissy Teigen and MTV remakes Punk & # 39; d and Singled Out.
However, the streaming service still has a long way to go, as other abbreviated video efforts have largely failed, such as the Verizon Go90. It remains to be seen if the company will last longer than the content it plans to publish.
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