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The 24/7 championship may sound terrible, and its introduction may have gone wrong, but I would say it's the most entertaining thing WWE has ever done since its inception. A big reason for this, apparently, is that the wrestlers involved are allowed to be creative.
It's funny how it works.
As R-Truth told Yahoo Sports:
"Guys like Drake Maverick, Jinder Mahal, EC3, these guys have created their own gimmick for the title. Drake Maverick had the idea of the poster all alone, he made that jump. The company takes note of it. When the opportunity arises, you must unleash your creativity and go ahead. "
Of course, Truth also mentioned in a separate interview that Vince McMahon had done a lot of work on these ideas, so do not completely bury the bossman. But wrestlers with more freedom to be creative and carry out this creativity will always lead to a more entertaining television.
Hope this continues.
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