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MoviePbad may be limping in the form of a zombie, in the expectation that some financier will come to him to put him at the shelter, but his model of his life is still a bit of a pain. unlimited subscription continues to spread and mutate. On Friday, Regal Cinemas announced the launch of its own version of an unlimited cinema package, which should be a good deal for anyone watching more than one movie a month.
The fine days of paying $ 10 a month to see as many movies as you want in any room you choose have been short-lived and will probably never come back. But the basic concept seems to work for AMC with its more expensive in-house subscription service. And today, Regal told us how his competitive service would work.
Most importantly, you will pay between $ 18 and $ 23.50 a month for an unlimited number of movies in Regal cinemas. There are three levels with three different prices, and paying more gives you access to a wider variety of Regal theaters. There are concession fees and "convenience fees" of $ 0.50 for each ticket, but for the most part, it's quite simple. There will also be supplements for special formats such as 4DX and IMAX. Anyone who has been through MoviePbad' bad days forcing customers to stumble to be disappointed should find Regal's promises appealing. Here is the complete breakdown of levels:
Customers will use the Regal app to purchase their tickets and will have to show their ID at the theater. The app is tied to the customer's phone and only the subscription holder can use it, thus avoiding the fraud issues that MoviePbad has been facing. (Regal would probably also want to avoid the other fraud issues that MoviePbad settled with the Attorney General of New York last year.)
Regal did not return Gizmodo's request for comment, but Deadline says the service will be launched before the end of July.
Soon we will have the same overhead of theater subscription programs as streaming services, but it's more of a win for everyone. Many people live in an area where Regal is their only choice to film. The biggest concern is whether movie theaters will follow MoviePbad's footsteps and make constant adjustments to its terms, to the point that no one will ever understand the chord. Enjoy the clarity as long as it lasts.
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