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The stock market erased December sales as it was heading for new records.
"You can see that the 200-day trend is up, so that would indicate an upward trend, but with respect to trading … you could have some downside risk at that level," Wald said.
Gina Sanchez, CEO of Chantico Global, sees the advantages and disadvantages of Roku.
"If you look at the bull business for Roku, one of the big points is that it's agnostic for broadcast platforms, so more people are creating apps for Roku," Sanchez said on the same segment of CNBC. "But in the case of bears, it's the growing competition from Apple and Google."
Sanchez said Roku had the most to gain from expanding into international markets, although it would face stiff competition from Samsung. The streaming platform generates all its revenue at the national level.
Roku is up 131% from its low end of December. However, it remains in a bear market, after falling more than 20% from its 52-week high.
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