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Techcrunch According to reports, Roku, the digital media player often overlooked because of giants such as Apple TV and Amazon Fire, announced plans to become a billion dollar company in 2019.
The company beat badysts' estimates and announced strong growth in the number of active users (with a 40% increase year-on-year) and streaming hours (reaching 7.3 billion), with revenues of 276 million million against a forecast of $ 262 million.
No cord cut, but "cord shave"
Roku has increased active accounts by 1, 6 and 8 million respectively over the last 3 years. It has also quadrupled the business figure of its platform, rising from just over $ 100 million in 2016 to over $ 400 million in 2018.
The company estimates that one in five American television households now uses the Roku platform for part of its television hours.
So what is the contribution to growth? While the cut of the cord is a contributor, the CEO, Anthony Wood, attributes the "razors to the cord", subscribers of the pay TV that began to engage in streaming services – AKA, parents of everybody.
Now he wants to strengthen his international presence
While the streaming landscape is about to evolve this year with the arrival of new services provided by AT & T, Disney, Viacom and NBC, Roku plans to invest more internationally to continue to expand its reach.
Today, Roku has more than 27 million global active accounts and the company has begun to invest heavily in international markets only in 2018.
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