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In 2017, the state broadcaster ZDF lost the broadcast rights of some matches of the Champions League at the beginning of this season.
Rights in Germany are now exclusively held by pay-per-view companies, Sky and DAZN, until 2021, for a declared cost of 200 million euros ($ 225 million).
Rummenigge warned that figures showing a drop of 85% in the number of views should not be ignored.
"We must make every effort to convince UEFA that in the next period affecting television rights (from 2021 to 2024), at least one live match, ideally a supreme match, must be viewed again at the free television in Germany, "Rummenigge told Sport Bild magazine. .
"We are not in England, where the Champions League matches have been broadcast exclusively on pay-per-view television every year or in Spain.
"We have a different football culture and this should be taken into account."
Bayern head coach Niko Kovac agreed that matches should be widely broadcast.
"Sport has to be made accessible to a lot and everything else has to be decided by those who sign the contracts, which is not my job," Kovac said Wednesday.
Rummenigge believes that football risks losing lucrative sponsorship deals if the ratings of the best European matches in Germany continue to fall.
He was also unimpressed by the rumors that he was planning to hold Champions League matches on the weekends or move from eight groups of four teams to four groups of eight.
"In groups of eight, there is the risk that" dead games "will increase even more," said Rummenigge.
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