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"British buyers should welcome the AMC's decision to block Sainsbury's merger with Asda. This merger would have reduced competition, resulting in higher prices and fewer choices. Consumers can now expect supermarket wars to pick up steam again, as retailers now know they can not avoid competition by hiding behind anticompetitive alliances and alliances.
"The CMA's decision has made the only way to win in this market is to compete in order to provide consumers with better value for money rather than allowing giant monopolies to confuse the market and claim to be competitive. by illusory ploys.
"You have to ask serious questions about the madness of Sainsbury's senior management and Asda to pursue a merger that has no chance of being approved by the CMA. Shareholders should be very angry at the time and money wasted in this company without hope.
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