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Shaquille O'Neal has single-handedly placed the best franchise in the Papa John's pizza franchise on the road to success. He and the directors of Papa John Last Friday, O'Neal sat on its board of directors.
Shaq's moves show he's also a savvy businessman as he is an NBA champion. Few have seen it, with the exception of Papa John's executives, whose stocks have been under considerable pressure for years due to multiple factors.
We will see in the long run if Shaq can help him get back into a better financial situation, but in the meantime, it will be fun to watch.
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You know @SHAQ as a Hall of Fame member, sports commentator and entrepreneur. Today, we add "Papa John 's board member and investor in Atlanta' s stores to his long list of activities. His business acumen and his pbadion for our pizza make him an ideal candidate.
– Papa John's Pizza (@PapaJohns) March 22, 2019
The game of the company
In what looks like a three point shot, Shaq first grabbed the table from the chain of pizzerias. Secondly, its addition has facilitated the conclusion by the pizza chain of a marketing agreement with the NBA champion. He will be the ambbadador of the brand.
Third, O'Neal will invest in nine Papa John's restaurants in the Atlanta area.
Eat and invest your way to success
Many are accustomed to seeing O'Neal in the General Auto Insurance and Icy Hot ads. Others have the habit of seeing him swap basketball balls on TNT with Charles Barkley and Kenny Smith. Like stupid kids sometimes, their jokes can leave you in tears, and so can they.
It seems odd that the buffoon / NBA legend now sits on the board of a large company, but think about it. In terms of food, the O'Neal 7 '1' 'and about 325 pounds is not just eating it. He invests.
O'Neal owns a Krispy Kreme Donuts franchise in Atlanta. Southerners know that when the light is lit in the legendary donut shop, delicious hot treats are ready.
Then there's Big Chicken, a Shaq fried chicken restaurant based in Las Vegas. To be a bit more chic, the four-time NBA champion has his own Shaquille gourmet restaurant in Los Angeles.
The champion has invested something that he can not eat, but it is close to his heart. He is a minority owner of the NBA franchise of Sacramento Kings.
Not yet complete!
O'Neal says he "fell in love with Papa John's in 1989". A few years later, in 1992, O'Neal was recruited by the Orlando Magic. He stayed there until 2011.
Papa John's will be one of the first major board seats of the NBA legend. He was not attracted by pizza, but by his understanding of the importance of business diversity.
We bet you are delighted
President Jeff Smith said the company was naturally thrilled to partner with O'Neal.
Investors felt more than just freshly baked pizza on the news. They sent Papa John's up four per cent during pre-market trading. The stock closed up about 6%, which is even more impressive if we consider that the Dow lost 460 points.
Shaq said he approached Papa John's team to establish a partnership. He was aware of the public relations difficulties faced by society because of the company founder's fondness for using the "n-word".
John Schnatter used the word pejorative during a media training exercise. When asked how he would distance himself from racist groups, Schnatter reportedly complained that Colonel Sanders, founder of KFC, has always turned away from African-Americans in a pejorative way.
Schnatter left shortly after.
O'Neal, who claimed to be the first African-American to be named to Papa John's council, said:
I was worried about the 800 franchisees and how they were affected by the comment.
Disclaimer: The opinions expressed in the article only commit the author and in no way represent those of NCC.
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