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Simon Cowell is delighted that his son Eric is a mini-version of himself.
This is what he is pbadionate about when Eric – a frequent visitor to the British series Got Talent – sits at his seat and does some "judgment".
He laughs at the way he asked Eric, five years ago, if he wanted a job doing what dad does.
He said, "What do you mean? I already have a job. I'm coming to the studio, right? I had to point out that I'm not just advertising.
Simon Cowell, photographed with his son Eric, worries about bullying his little boy and stress in children.
Maybe we all like to see our kids as miniature versions of ourselves, but Simon goes to the extreme.
He loves to watch his favorite childhood movies with his little boy. He is amazed by the physical similarities.
Her parenting model is to look at her own childhood, in Elstree, Hertfordshire, and try to reproduce, give or take the strange yacht.
It is difficult, however, since her parents encourage her to work at the age of eight.
"I would do things like washing cars for people, but I can not really send Eric to ask if people would like their cars to be washed."
He's baffled when Eric seems to do things differently than he did them.
"He likes school, which is surprising because I have never done it," admits Simon. "He says he likes to learn."
And he openly admits that he would like his son to one day resume his media empire. He's training her, he said half-jokingly.
Simon's parenting model is to look at his own childhood, at Elstree, in Hertfordshire, and try to reproduce it (the picture shows the businessman as a young child).
The father of a child said that he did not want Eric, photographed together, to become "one of those kids you see on Instagram who have everything and are already jaded by all."
Should we be surprised that Eric is almost a Simon Cowell Jr., name too?
Eric is named after Simon's father, but when his mother, Lauren, was pregnant, Simon planned to give his name to their baby.
Eric is here today while Simon is chatting. He asks him if he prefers to have been a Simon.
Eric takes care of Eric and his father bursts out laughing. "It's as good as I did not inflict it."
Has Lauren vetoed this idea? "Yes, but I wanted him to be named after my father. I think we made the right call. It was too much to impose on Simon. "
Last year, it was reported that Simon's company had paid Robbie Williams and his wife Ayda, pictured at the show, £ 10 million to join The X Factor.
Simon said that he thought more about the "candidates" than the X Factor judges. Robbie Williams, Ayda Williams, Simon Cowell and Louis Tomlinson (from left to right) were judges last year
It's more and more obvious now that Eric is in school. Having a family name that sets it apart from others is one thing; to have the Christian name could have been too much.
And that's what I dread the most. There are two things that worry me so that he will grow up.
"One is stress. Children are so stressed – with their homework, their pressure. I really do not want that for him.
"The second thing is bullying. That terrifies me. If even a hint of that … I do not think I can deal with it.
We should not be surprised by his real fear.
Even Simon probably would not mind the idea that he has something monstrous control. And which parent really feels in control?
Simon today discusses his parenting concerns in an interview promoting his latest venture.
In a rare incursion into the world of advertising, he has agreed to advertise with Barclaycard.
Simon, photographed on the X Factor with Louis Tomlinson, agreed to advertise with Barclaycard and said "we could all do it with a little bit of advice on how to improve our financial situation"
The campaign focuses on Barclaycard credit cards and aims to tell customers how to limit the amount of interest they pay.
The announcement plays on the idea that it is unthinkable: a bank is doing everything possible to withdraw less money.
"I do not advertise normally, but this one seduced because it was an interesting message and made fun.
"The premise is that what Barclaycard does has as much business sense as going to Antarctica to find talent."
So did he go to Antarctica to film? Alas no. Simon Cowell is more of a Malibu type guy, but the location plans are convincing.
Although worth millions now, Simon, photographed on The X Factor, had to go home to his parents in their twenties
Why the hell is he doing an advertisement, though? He does not need the money?
"It was fun," he says. "And this is an important message – we could all do some tips to improve our financial situation."
But he has hundreds of millions in the bank. He is not sure if he can save £ 2 a month in interest charges.
"You will be surprised," he says. "We can all learn something."
Talking to Simon Cowell about caution with his money is tantamount to talking about sunscreen to an eskimo.
While he was on his legs – he returned to his parents' home when his business failed in his twenties – he is known for his lavish lifestyle.
He has several homes in Los Angeles and London. How many cars are we doing, Simon? "More than one," he jokes.
Although he has several cars, he can not be accused of being scattered in other areas.
"I only have two watches," he says. "People suppose that I have more, but no. I do not have a lot of jewelry. "
After every successful transaction, he says, he could "treat himself" with a purchase.
And not socks or a bottle of wine. Another car He says that having almost failed in his twenties means he will never be jaded.
"I've lost almost everything and so I never take anything for granted."
With a reported fortune of 436 million pounds, he should be safe. And he spent money – well, professionally, anyway.
Simon said that Robbie Williams, photographed with Ayda on the jury, was one of the best people he has worked with and that their families are on vacation together.
Last year, it was reported that Simon had paid Robbie Williams and his wife Ayda a staggering £ 10 million to join The X Factor.
He was convinced that the duo was going to upset the show. But this month, Robbie has announced that he will not be coming back for another show.
Robbie was, I ask, a failed investment? An expensive mistake?
& # 39; Absolutely not. He is one of the best people I have worked with and he has become one of my best friends. We were on vacation together recently.
There are plans, he says, for them to work together again, but not to the same extent. Is there a big plan, then?
"Yes, I think about that when I'm sitting caressing my white cat, doing my evil plans for world domination," he jokes, sending himself away.
"No, the truth is that since The X Factor is involved, I think of competitors more than judges, and the focus is on the candidates."
X Factor Judges? I should just hire me!
Frankly, judges sound like hard work. All these quarrels with Sharon and Louis.
And the cost of all paying! "Absolutely," he says. "I should just hire and stay there."
We are coming back soon to the subject of Eric and how Simon keeps his feet on the ground.
Does his son even know that they are rich? & # 39; No I do not think so. He is too young to realize.
How to prevent it from becoming the ultimate rich kid? "It's a challenge, but I want him to have the kind of childhood I had and the same values.
"You can not force things, though … I've heard that some people are doing everything they can to get their children in the economy while they stay in first clbad, to teach them." I do not think Eric makes fun of us, but we like to have him to talk to. "
What are the odds that he buys Eric a Ferrari at age 17?
It almost goes into orbit. "Absolutely not, there is no chance, that kind of nonsense," says Simon.
"He may have a Tesla, but I certainly do not want him to become one of those kids you see on Instagram who have everything and are already jaded by everything.
"I do not want Eric to be that person. I'll tell him, "You can enjoy it when you deserve it."
Try the refund calculator on barclaycard.co.uk. The British have the talent, tonight, 20h, ITV.
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