Simon Cowell forced to defend the advertising of Barclaycard, insisting that "it is not money

Simon Cowell is voiced to defend his decision to make a controversial advertisement with Barclaycard.

The millionaire music mogul has been criticized for signing a contract with Barclaycard to promote his new online refund calculator.

According to eco-activists, Barclays Bank has financed the extraction of fossil fuels, which has created a major threat to climate change in the polar region.

Cowell has been called by green activists for taking part in the ad, which teases a new talent show held in Antartica.

But the Chief Justice of Britain & # 39; s Got Talent insisted that he had only done it because it was "fun" – and not for the huge one pay check that was presumably tied.

"Normally, I do not advertise," he told the Daily Mail, "but this one seduced because it was an interesting and fun-filled message," he said.

With the money that Simon Cowell earns, his interest in credit cards must be minimal.

"It was fun," he insists. "And that's an important message – we could all do some tips to improve our financial situation."

The advertisement is supposed to play on the idea that Barclaycard will ask less money to its customers, comparing it to an impossible TV show.

He sees Simon claiming to judge a talent show in Antarctica in freezing cold, which would be perceived as a "bad idea".

But a number of activists have spoken out against it.

"Barclays' fossil fuel industry loans are dramatically increasing the vulnerability of their customers – and the entire economy – to the disastrous consequences of climate change, and their brand new refund calculator will do little to reduce this cost, "said Chalrie Kronick, oil activist. at Greenpeace UK.

At the same time, TV presenter Chris Packham told the Mirror: "I am very surprised that Simon did not seek better advice on this subject and that it is understandable to provoke anger and disappoint those who hoped that leading personalities would convey the message about change. "