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A diet that encourages people to consume high-fat foods has been criticized for suggesting that it could "cure" diabetes and erectile dysfunction.
Simple as fat – a diet low in carbohydrates and fats that costs £ 99 a year – has been targeted by the Advertising Standards Authority (ASA) for violation of regulations.
In a series of tweets, Simple as Fat said, "You can cure type 2 diabetes with real food, NOT more pills" and insinuated that following the plan would offer "a fight against obesity and diabetes from type 2 ".
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A second message asked subscribers: "Did your type 2 diabetes lead to erectile dysfunction?" Before suggesting that by joining the program, users could "fix it".
Following the claims, the ASA criticized Simple as Fat for "discouraging essential treatments" for health problems for which medical advice should be sought.
1/10 Flexitarian diet
The combination of flexible and vegetarian. This plan involves adding items to your plan, not removing them. By adding more tofu, beans, fruits, vegetables, eggs, whole grains and seeds to your diet, you should feel full with fewer calories.
Flickr / Brian
2/10 DASH Diet
Ranked number one, the DASH diet has been developed to prevent and reduce high blood pressure by reducing salt intake.
Flickr / Dubravko Sorić
3/10 TLC Diet
Created to lower high cholesterol and approved by the American Heart Association.
4/10 Mayo Clinic Diet
Focus on everything you've been told to eat in your childhood: whole grains, fruits and vegetables.
Flickr / Rochelle
5/10 Mediterranean diet
Eat like the Mediterranean: A diet low in red meat, sugar and saturated fats, but rich in fruits and nuts. And a lot of olives.
Flickr meal restoration mums /
6/10 Weight Watchers
Works with a points system where healthy foods have fewer points. Group meetings provide emotional support and encouragement, which means that the program has been a success since 1963.
Flickr / Mike Mozart
7/10 Volumetrics Diet
Work on the idea that people eat about the same amount every day, regardless of their calories. So, this diet is all about the approach to eating rather than a structured diet. It divides foods into four groups based on their energy density. For example, more vegetables on pasta instead of cheese.
Flickr / Jennifer
8/10 Jenny Craig
To encourage you, with this diet, you receive a meal plan and a weekly counseling session with a consultant. You have three meals a day, including French toast, but unfortunately you can not really go out for meals.
Flickr / Dennis Wilkinson
9/10 Biggest Loser Diet
Take regular meals with whole grains, fruits, vegetables and lean protein, exercise more, and keep a food diary. Quite simple.
Flickr / Pete Thomas
10/10 Ornish diet
Developed by Dean Ornish in his 2007 book "The Spectrum". It clbadifies foods into five groups, from the healthiest to the most (1) least (5). He identifies emotional support as a powerful tool for losing weight.
Flickr / kris krüg
1/10 Flexitarian diet
The combination of flexible and vegetarian. This plan involves adding items to your plan, not removing them. By adding more tofu, beans, fruits, vegetables, eggs, whole grains and seeds to your diet, you should feel full with fewer calories.
Flickr / Brian
2/10 DASH Diet
Ranked number one, the DASH diet has been developed to prevent and reduce high blood pressure by reducing salt intake.
Flickr / Dubravko Sorić
3/10 TLC Diet
Created to lower high cholesterol and approved by the American Heart Association.
4/10 Mayo Clinic Diet
Focus on everything you've been told to eat in your childhood: whole grains, fruits and vegetables.
Flickr / Rochelle
5/10 Mediterranean diet
Eat like the Mediterranean: A diet low in red meat, sugar and saturated fats, but rich in fruits and nuts. And a lot of olives.
Flickr meal restoration mums /
6/10 Weight Watchers
Works with a points system where healthy foods have fewer points. Group meetings provide emotional support and encouragement, which means that the program has been a success since 1963.
Flickr / Mike Mozart
7/10 Volumetrics Diet
Work on the idea that people eat about the same amount every day, regardless of their calories. So, this diet is all about the approach to eating rather than a structured diet. It divides foods into four groups based on their energy density. For example, more vegetables on pasta instead of cheese.
Flickr / Jennifer
8/10 Jenny Craig
To encourage you, with this diet, you receive a meal plan and a weekly counseling session with a consultant. You have three meals a day, including French toast, but unfortunately you can not really go out for meals.
Flickr / Dennis Wilkinson
9/10 Biggest Loser Diet
Take regular meals with whole grains, fruits, vegetables and lean protein, exercise more, and keep a food diary. Quite simple.
Flickr / Pete Thomas
10/10 Ornish diet
Developed by Dean Ornish in his 2007 book "The Spectrum". It clbadifies foods into five groups, from the healthiest to the most (1) least (5). He identifies emotional support as a powerful tool for losing weight.
Flickr / kris krüg
AAS said that any claim for weight loss through a diet should be supported by rigorous testing, adding that she had seen no evidence to suggest that the diet was effective as a weight reduction method.
The advertising control officer also pointed out that the NHS Council for Healthy Weight Loss recommends avoiding low-carb diets high in protein and fat.
"Many low-carb diets allow you to eat foods high in saturated fats, such as butter, cheese and meat," says the NHS.
"Too much saturated fat can increase your cholesterol and your risk of heart disease and stroke."
Following the findings of the ASA, Simple as Fat was ordered not to say that her diet plan was effective in losing weight.
It was also prohibited to state or imply that users could overcome obesity, type 2 diabetes, or erectile dysfunction by following the plan.
In response to this order, radio presenter Jon Gaunt – who claims to have lost five stones on the plane – went to the defense of Simple as Fat by writing a post on his website.
Aged 57, he said that "thousands of people around the world are living proof" of the success of this plan.
He also insisted that the diet "helps obese people lose weight" and "keeps people with type 2 diabetes".
You can find more information from the NHS on healthy weight loss and the danger of fad diets here.
L & # 39; Independent contacted Simple As Fat for a comment.
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