Sir Martin Sorrell records a loss, but the revenue goes up



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S4 Capital, Sir Martin Sorrell's New Marketing Communications Company, Announces Pre-Tax Loss of £ 9.1 Million Over Full Year (Jonathan Brady / PA)
S4 Capital, Sir Martin Sorrell's New Marketing Communications Company, Announces Pre-Tax Loss of £ 9.1 Million Over Full Year (Jonathan Brady / PA)
  • Sir Martin Sorrell records a loss, but the revenue goes up

    Independent.ie

    Sir Martin Sorrell's new marketing communications business reported a year-on-year loss, while revenue was boosted by a series of new customers.

    https://www.independent.ie/world-news/sir-martin-sorrell-posts-loss-but-revenue-heads-higher-37925240.html

    https://www.independent.ie/world-news/article37925238.ece/74207/AUTOCROP/h342/ipanews_ebdaac4c-0baf-43fc-a237-f739d364871d_1

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Sir Martin Sorrell's new marketing communications business reported a year-on-year loss, while revenue was boosted by a series of new customers.

S4 Capital recorded a pre-tax loss of £ 9.1 million in 2018, its first year of existence.

However, pro forma revenues jumped 58% to £ 135.9 million as the advertising mogul continues to rise to the challenge of its former company, WPP.

The company announced that it has won important new deals with companies such as Procter & Gamble, Nestle, Avon, Mondelez, Bayer, Electronic Arts and Electrolux.

Sales were driven by agreements to acquire San Francisco-based MediaMonks and MightyHive digital content production company.

Sir Martin said, "It is clear that the purely digital model of the company, based on proprietary data supplying digital content and programming, has resonances for customers.

"Our slogan" Faster, better, cheaper "and unitary, a structure P & L (result) is also very attractive.

"The imperatives will be to broaden and deepen relationships with existing and new customers; expand and deepen geographic coverage; and attract additional talent and resources in data, content and media through direct recruitment, acquisition and / or merger. "

S4 added that its revenue growth and comparable gross profit was more than 30% in January and that by 2019 the company expected margins to improve.

Sir Martin left the WPP last year as a result of allegations of personal misconduct and embezzlement by the company.

Since then, S4 employs 1,200 people in 16 countries.

Press Association

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