smell fatty foods for two minutes to end cravings

It turns out that this is the key to the problem. And the solution

Odour.

A team of researchers from the University of Florida published its findings in the Journal of Marketing Research.

It all boils down to using your nose. And a little will to retain this first compulsive desire to eat.

Just let your senses linger on this attractive smell of fatty foods for two minutes and you will suddenly find that you have satisfied your appetite.

Yes … you will feel satisfied without the calories!

And your belly will stop scolding.

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In simple terms, a quick smell causes our brain to taste it. A longer smell ends up being as satisfying as eating it.

The researchers say that their study indicates that all we need to trigger the reward center of our brain is a little more exposure to the aroma.

"The ambient scent can be a powerful tool to resist delicacies of delicacies," said Professor Dipayan Biswas, author of the study. "In fact, subtle sensory stimuli such as scents can more effectively influence children's and adults' dietary choices than restrictive policies."

And all because our brain is not intelligent enough to say whether sensory pleasure comes from the nose or belly.

Smell: a double-edged sword

The authors of the study say their results have useful applications to focus on the fresh fruit aisle.

A series of tests was conducted with nebulizers hidden in a school canteen and supermarket. Some have issued healthy food flavors, such as strawberries and apples. Others have introduced the smell of less healthy items, such as cookies and pizzas.

Those who smelled cookies and pizzas for less than 30 seconds were in dire need and were more likely to choose such foods. But those who inhaled that greasy smell for two minutes ended up choosing more strawberries and apples.

The fruit has an odor. But in modern society, it is not usually connected to the reward centers of our brain. This is the reason why it has little impact to force us to make a purchase.

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The greasy food is programmed in our reward centers. But, according to the study, it can quickly be overloaded.

"In essence, if the reward structures and areas representing a feeling of lack in the brain can be satisfied by olfactory inputs instead of the actual taste consumption of unhealthy foods, this can help combat food needs." ", Says the study.

It follows implicitly that the recent downturn in the activities of several high-end fast food restaurants could be the result of their own intelligence – deliberately injecting the "ambient" aromas of their food into the ambiances of the restaurants.

It looks like a winning marketing strategy.

But if waiting in their queue is longer than two minutes … they may lose sales.