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New Delhi: The digital traces of our lives – on Facebook, Twitter, Instagram, WhatsApp, Snapchat – are exploited in an industry worth billions of dollars a year and there is no way out.
We are now the base product of technology giants who continually monitor us, sharing our data with third-party organizations, and then badyzing them in great detail to target individuals, influence voters, help advertisers and others.
The new Netflix documentary "The Great Hack" reveals the sordid story of the now-defunct British political consulting firm Cambridge Analytica, and its role in persuading US voters in the 2016 presidential election, which allowed Donald Trump to gain power through illegal access to digitized data. millions of Facebook users.
The documentary evokes the greatest fear of our lives: the social media platforms created to connect have been turned into weapons and are widely used by bad nation-state actors to influence free and fair elections around the world .
The goal is to discover the "Persuadables" – people who do not have a clear opinion on who to vote for, and then bombard them with targeted advertising during the US elections and the Brexit campaign.
Most of us still do not realize that our personal data is available and are used against us in a way that we do not understand.
These are two Cambridge Analytica alert launchers – Brittany Kaiser and Christopher Wylie – who unveiled the dark secrets of their CEO, Alexander Nix.
Cambridge Analytica had 5,000 data points on every American – invisible information that was not visible to anyone except the company's scientists.
According to Wylie, the company was a "full-service propaganda machine" and a totally unethical experiment without the consent or conscience of the people.
Subsequently, Cambridge Analytica's role in the Brexit campaign was revealed, thanks to Carole Cadwalladr, an investigative journalist for The Guardian, which went wild, leading to increased scrutiny of US regulators. and Europeans.
Through deep-rooted narrations and emoticon-based animations, "The Great Hack" highlights one of the most complex scandals of our time.
With Professor David Carroll who fought to recover his data from Cambridge Analytica and led by Karim Amer and Jehane Noujaim, he exhibited the obscure techniques of computer science.
A conversation with mathematician and data protection evangelist Paul-Oliver Deyhaye led Carroll to submit a request for access to a data subject (DSAR) to Cambridge Analytica in January 2017.
Subsequent media reports revealed the relationship between Facebook and Cambridge Analytica, revealing a global scandal in the Nixon era for the digital age that has brought about a dramatic change in the way the world views the world. confidentiality of the data.
The idea of people like Facebook CEO Mark Zuckerberg was to have a connected world that has become an exercise in sharing and selling data, "giving every shopper direct access to the emotional pulse of users."
In a landmark ruling, the US Federal Trade Commission (FTC) last week imposed a hefty $ 5 billion fine on Facebook for violating user privacy in the Cambridge Analytica case. The US Securities and Exchange Commission (SEC) has also asked the social networking platform to pay a $ 100 million fine for misleading disclosure of users' data misuse.
Are these fines sufficient to regulate the tech giants?
We can not say for sure that India, with 400 million WhatsApp users and 300 million additional users on Facebook, 200 million users of TikTok and millions of millions of users. other communication platforms, is not concerned with this exercise of global colonization of data.
We have seen how targeted campaigns reached voters in the 2019 general election via various platforms, and false information spreads like a wildfire (the way the crowd lynching incidents have become viral on WhatsApp) . There may also be a Cambridge Analytica at home!
Another irony: when you watch "The Great Hack" on Netflix, the algorithms measure your display preferences and will soon send you a notification about the documentaries you want to see.
You are constantly watched.
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