SoulCycle copies the airlines so that they extract money from its most loyal members

SoulCycle now offers an early booking service to customers who want the best place in advance.

His service called "Soul Early" was launched at the beginning of the month.

Rather than wait until noon on Monday to book clbades for the week, workout junkies can shell out $ 15 more to book the course and bike they want 24 hours earlier. Although this is definitely a bonus, this is a pretty heavy charge when prices cost up to $ 36 in New York.

A spokesperson for SoulCycle did not immediately respond to Business Insider's comment request.

Read more: I am a Londoner who has just tried SoulCycle for the first time and I fully understand why Americans are so obsessed with the cult spin clbad.

There are, however, ways to get around this tax. Customers who book and make 15 paid trips in a calendar month are eligible for three Soul Early bookings the following month – a strategy that SoulCycle uses to ensure that its most loyal customers return regularly.

In a New York magazine article, writer Josh Barro compared it to the fees that airlines might charge for booking a seat, for example. Barro went on to wonder if SoulCycle could become a "full-fledged airline" and start charging different prices per seat in the clbad, depending on where they are and how much demand they would get. made.

Indoor cycling has become one of the most competitive spaces of the fitness market. Until 2012, SoulCycle seemed invincible with its untold number of fans, but Peloton arrived. This high-tech fitness company allows users to broadcast live lessons from anywhere, allowing you to experience SoulCycle without leaving your home.

Platoon has grown rapidly in recent years and, early this month, has announced that it has confidentially requested an initial public offering. Previously, it had been announced that an IPO could yield more than $ 8 billion to the company.