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NEW YORK – SourceCode Communications has launched a subsidiary, WeRaise PR, specifically designed to employ moms who would otherwise leave the industry.
WeRaise PR will be led by Managing Director Moon Vitiello, who is joining after spending the past six years as a partner / co-founder of Carve Communications. Earlier in his career, Vitiello held positions at Max Borges Agency, KMR Communications and RLM PR.
The full-service agency will operate under a model that gives moms (as well as other caregivers) the flexibility to care for their families, but with guarantees and benefits that don’t come with freelance work.
Clients, in turn, have access to top-notch PR professionals at a lower cost than traditional agencies, provided they are willing to be flexible when it comes to working around hours. non-traditional, etc. .
“We have the opportunity to work with large companies that may not have financial access to the best talent and services. Customers also demand diversity in their teams, and they’ve become much more sophisticated about it. You can’t be competitive in 2021 if you leave 50% of your top talent at the door, ”Vitiello said.
Staff have four different employment options to choose from: working less than 15 flexible hours per week; work 15-25 flexible hours per week with a childcare allowance; work 25 to 35 hours per week with benefits including paid time off and health insurance; and full-time work, which comes with, among other things, unlimited PTO and 401k benefits.
The firm also offers six months of paid parental leave.
WeRaise PR is launched with two entrepreneurs in addition to Vitiello and two clients – the language learning platform Memrise and the beauty company Billion Dollar Brows.
“We are taking advantage of this exceptional group that is on the sidelines because they haven’t found the place that allows them to effectively balance things,” said Greg Mondshein, co-founder and managing partner of SourceCode. “It shows the industry that there is another way to do this.”
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