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Sprint and Verizon have confirmed that they will sell their 5G phones in all their retail stores, and not just in the cities where they currently offer 5G services. Wave7 Research, which closely monitors the pricing and promotion efforts of US operators, first announced the news.
T-Mobile, meanwhile, said it would continue to offer its 5G devices only in markets where its service is available.
It should also be noted that Verizon continues to introduce its 5G service in its national advertising, according to Wave7. For example, the iSpot TV ad monitoring company reported that Verizon had posted a handful of 5G commercials in thousands of national broadcasts in recent months. Wave7 also reported that Verizon's 5G advertising efforts were expanding in its retail stores, including in areas where the company does not currently sell 5G connections. Until now, Sprint 5G advertising has remained stuck in markets where it offers 5G service.
Sprint, for its part, recently activated its 5G services in parts of Chicago and now offers 5G in parts of Atlanta, Dallas-Fort Worth, Houston and Kansas City. Sprint announced that it would launch 5G in the Los Angeles, New York, Phoenix and Washington, DC areas in the coming weeks. After these launches, the operator announced that it would cover 2,100 square miles and 11 million people in total across its nine 5G markets. Sprint has put the marketing slogan "True Mobile 5G" to his efforts.
Verizon, meanwhile, offers 5G service in Chicago, Minneapolis and in a handful of other cities. The operator said it would expand its service to thirty markets this year.
That Sprint and Verizon are selling their 5G phones nationwide, including the LG V50 ThinQ 5G and the Samsung Galaxy S10 5G, this is not a major surprise. It is probably easier for operators to manage the sales and logistics of a national appliance offer rather than several regional offers, and gadgets can support 5G and LTE. And while neither Sprint nor Verizon have described the 5G's nationwide launch plans, it is reasonable to expect operators to eventually expand 5G nationally.
Indeed, the 5G in 2019 certainly suffers from a particular problem: operators are eager to switch to 5G services, device manufacturers are keen to sell new 5G devices and store employees retailers are likely to benefit from it. all the noise 5G – but someone must inevitably take the first step. In addition, there is little doubt that the problem will be solved in the coming months and years, as 5G expands across the country.
That said, mobile buyers looking for 5G products here in the middle of 2019 should probably wait for the space to mature.
– Mike Dano, Managing Editor, 5G & Mobile Strategies, Light Reading | @mikeddano
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