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Starbucks' Tie-Dye Frappuccino will be on the menu this week.
In June, Business Insider announced the launch of the new Tie-Dye Frappuccino by Starbucks in July. The Instagrammable drink is finally launched this week, with stores starting to sell on Wednesday, July 10th.
Read more: Leaked documents reveal that Starbucks is considering launching a new unicorn-style drink like the Frappuccino called the Tie-Dye Frappuccino
The Tie-Dye Frappuccino will only be available for five days or until stocks run out, according to the internal documents consulted by Business Insider. Due to its extremely limited availability, the Tie-Dye Frappuccino follows in the footsteps of other high-end and colorful Starbucks beverages such as the Unicorn Frappuccino and the Witch's Brew Frappuccino.
In-store employees are already training to drink and some photos have been posted on social media. According to a Starbucks staff member, the drink has the taste of a silky banana caramel.
One worker told Business Insider that he was less impressed by the new drink, which they described as "disgusting". According to the employee, the drink has a tangy banana sweet taste and takes "an eternity" to make.
Many Starbucks baristas have complained about the tedious process of creating the most complex Frappuccinos in the chain. Making Tie-Dye Frappuccino is a multi-step process. The colored mixture requires three powders at creation.
"It seems that it will be once again the Frappuccino of the Unicorn, which the company has declared not wanting to redo because of the comments of its partners," said the Starbucks employee at Business Insider. Starbucks qualifies its employees as "partners".
They continued, "They do not care about us and it's obvious."
Starbucks did not immediately respond to Business Insider's comment request.
Starbucks has somewhat understated the importance of its Frappuccino range, as it focuses on other cold drinks, such as new cold drinks and espresso drinks. However, the chain continues to deploy extremely limited time offerings, such as the Tie Dye Frappuccino.
Drinks such as Witch Brew's Frappuccino and Crystal Ball's Frappuccino are specifically designed to become viral with bright colors and limited availability. This is a model established by the unicorn Frappuccino, which quickly became viral when it was available for just a few days, in April 2017.
The Tie-Dye Frappuccino should follow in the footsteps of the Unicorn Frappuccino. So, keep an eye on Instagram this week to see if the drink can live up to this hype.
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