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Smartphone brand, TECNO today launched “Stop At Nothing” as the brand’s new slogan. By also posting a branded video on its YouTube page, the brand marked the start of a campaign tagged #StopAtNothing.
With the new brand slogan, TECNO pays homage to those who continue to advance through thick and thin. #StopAtNothing represents brand recognition of human progress and the pursuit of people’s purpose, ambition and excellence.
It specifically honors “progressive mavericks,” those “young at heart” and young people who remain admirably resilient in the face of adversity.
The new brand slogan delivers on TECNO’s promise to unlock the best of contemporary smartphone technology and make it accessible to emerging global markets.
“We have seen how resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets,” said Danni Xu, CMO TECNO.
“No matter where you are from, what you physically look like or what gender you belong to, people will stop at nothing to progress and find creative and disruptive ways to reach their potential.
In return, they find themselves on a joyful and exciting journey. This attitude and spirit resonates so strongly at TECNO that we have been forced to embrace it and position it at the very heart of who we are and what we do as a tech brand, ”added Xu.
The campaign, which will roll out worldwide, includes several above the line elements, including a 60-second global brand video created to demonstrate the resilience of the human spirit.
It will be supported by strategic execution of digital, social and PR tactics emanating from representative markets such as Nigeria, Kenya, India, Turkey, Philippines and Russia.
Xu further explained that #StopAtNothing is more than just another branding campaign.
“It represents the values and attitude we take as a brand and TECNO’s role in delivering the technology they need to get even further ahead.
“#StopAtNothing not only inspires, but it also cements TECNO’s total commitment to supporting our consumers with innovative and stylish technology solutions that act as a catalyst for progression,” said the Marketing Director.
TECNO’s goal is to become the world’s most admired technology brand and continue to make breakthroughs in product and experience innovations.
Earlier this year, TECNO announced its latest “superpower” – to make Chris Evans, a leading Hollywood celebrity, its global brand ambassador. This signing reinforced TECNO’s determination to be recognized as a leader in global emerging markets.
As the brand continues to grow on the global stage, TECNO now finds itself competing with the big mainstream brands, who will no doubt sit down and take note of TECNO’s “super-heroic” maneuver.
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