SU2C and MLB launch a new PSA

Jul 09 / CSRwire / – Stand against cancer (SU2C) is about to launch a brand new Public Service Announcement (PSA) campaign in collaboration with the founding donor Major League Baseball (MLB). Embodying the spirit and sense of community that is synonymous with baseball, the campaign entitled "For all the times we get up" ends with the now iconic SU2C moment when tens of thousands of fans, Players, managers and other field staff stand for a moment of silence to support a loved one with cancer. The PSA will debut on Tuesday, July 9th in the MLB 2019 all-star game presented by Mastercard.

The new PSA show will focus on the light touch points that are emblematic of baseball – standing to catch a foul balloon, catching a bag of peanuts from a vendor, appearing on the jumbotron – before continuing until the final of the moving sign, which emphasizes the remarkable impact of staying together as a powerful and united force. The campaign, launched in July, will come alive through print, digital, radio and outdoor media, including investments in the 2019 global series presented by YouTubeTV.

The PSA is the last collaboration between SU2C and MLB, marking the eleven years^th year as a supporter of SU2C. To date, MLB has announced a contribution of more than $ 50 million to SU2C's collaborative cancer research programs, providing valuable support for research that has resulted in six FDA approvals for new treatments cancer.

"We are proud that our partnership with Stand Up To Cancer has had a significant impact on cancer research over the past decade," said Baseball Commissioner Robert D. Manfred, Jr. "This year's campaign is another example of the commitment of our sport to awareness around this disease until every person who fights cancer becomes a survivor. "

"The unprecedented support of our founding donor, MLB, has been incredible," said Rusty Robertson, co-founder of SU2C. "Every year, the sight of thousands of fans from all walks of life, standing, holding placards to support and commemorate their loved ones, is such a powerful and moving moment. The MLB has amplified the rallying cry of SU2C across the country, noting that we are almost all affected by cancer and that no one is alone in this situation. We must continue to come together and make our voices heard. "

The public interest broadcast and print messages in English and Spanish Uzo Aduba, Jordana Brewster, Matt Damon, Zachary Levi, Joe Manganiello and Candice Patton, whose lives have all been touched by cancer in one way or another. The message of public interest broadcast also includes Connor, a survivor of Ewing's sarcoma, and Marshella, a bad cancer survivor. The broadcast PSA was developed by SU2C and produced by Shark Pig, a Los Angeles-based production company that produces everything from online commercials to feature-length documentaries. Jesse Fleece, a Highland Park – based director who combines comedy and drama to tell human stories of love, hope and redemption, led the PSA. The print campaign was carried out by SU2C with photographs by photographer Andrew Eccles and the artistic direction of Paul Moore.

In 2008, the Major League Baseball, including its 30 clubs, became the founding donor of SU2C. Since then, MLB has been instrumental in funding innovative research that translates into life-saving treatments for cancer patients, with more than $ 50 million in support of SU2C's innovative research programs. In 2011, MLB and SU2C created the very first "moment of display" during the MLB All-Star Game. The posters have been part of every game of the world's stars and series, with tens of thousands of fans, players, referees and stadium staff stopping to honor a loved one with cancer.

Over the past 11 years, the company's collaboration with the MLB has helped millions of baseball fans across the country to embrace this cause. In addition to milestones, SU2C and MLB have launched numerous campaigns to celebrate their collaboration, including previous PSAs involving SU2C ambbadadors Steve Carell, Jake Gyllenhaal, Colin Hanks and Ken Jeong. MLB has provided a platform to significantly expand the SU2C mission and make significant progress towards the day when all cancer patients will become long-term cancer survivors.

Visit standuptocancer.org/mlb to learn more about the campaign and follow us @ SU2C on Facebook, Instagram and Twitter for the latest updates.

About Stand Up Against Cancer

Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to quickly bring new treatments to patients and save lives now. SU2C, a division of the Entertainment Industry Foundation (EIF), a 501 (c) (3) charity, was established in 2008 by movie and media leaders who use industry resources to incite the public to support a new collaborative model of cancer research and to increase awareness of cancer prevention and progress in the fight against cancer. Under the direction of our Scientific Advisory Committee, led by Nobel Laureate Phillip A. Sharp, Ph.D., the SU2C employs rigorous competitive review processes to identify the best research proposals in Canada. recommend for funding, oversee the administration of grants and ensure collaboration among researchers. programs.

Current members of SU2C's Board of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, Ellen Ziffren and Kathleen Lobb. The late Laura Ziskin and Noreen Fraser are also co-founders. Sung Poblete, PhD, RN, has been President and CEO of SU2C since 2011.

For more information on Stand Up To Cancer, please visit StandUpToCancer.org.

About MLB

Major League Baseball (MLB) is the most historic professional sports league in the United States. It has 30 member clubs located in the United States and Canada, representing the highest level of professional baseball. The Major League Baseball is the most popular sport in North America and since 2004, the MLB has had its most popular seasons in the history of this sport. Led by Commissioner Robert D. Manfred, Jr., the MLB currently boasts record levels of workplace peace, competitive balance and industry revenue, as well as the most comprehensive drug testing program in American professional sports. MLB remains committed to making an impact in communities across the United States, Canada and around the world, by perpetuating the greater role of sport in society and by imbuing every aspect of baseball's business, marketing and community relations. . With the continued success of network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy the US national hobby and a truly global game. For more information on Major League Baseball, visit www.MLB.com.