Superdry Announces £ 85m Loss and Plans Falling Sales



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Superdry Store

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Reuters

The Superdry fashion chain reported a loss of £ 85 million in the past year due to "very disappointing" results.

This marks a sharp deterioration in the position of the distressed retailer, known for its hoodies.

In 2018 he recorded profits of £ 65.3 million.

Founder Julian Dunkerton, who returned to the firm in April, said his priority was "to stabilize the ship and bring the company's culture back to the one that led to its initial success."

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