[ad_1]
Target customers using the retailer's app do not always get the best deal.
A survey conducted by KARE11 News, an affiliate of the NBC in Minneapolis, Minnesota, revealed that prices varied in the application of Target depending on whether the customer was in or out of the country. outside a Target store. Business Insider confirmed the practice in his own test.
The application uses geolocation and location data to determine the customer's location. In the store, all prices listed in the app look like prices displayed in the store. Outside the store, it's another story. This is where Target has to compete with other online stores and the rest of the world, and the prices here are similar to those of Target.com.
Comparing the prices of over 20 items on the application inside and outside the store, Business Insider found that the price had changed for almost half of the price. them. In almost all cases, prices were higher when we checked the price on the application when we were inside the store.
Price changes ranged from $ 0.10 to over $ 7, but most were less than $ 1. The most important difference was a Fisher-Price children's toy, the price of which dropped $ 7.49 after we left the store.
Read more: The clever tips used by Target to allow you to continue to spend money
In a statement to Business Insider, a representative of Target did not say that the company would bring parity with its online prices and prices in store, but was "committed to delivering value to our customers, which implies Competitive prices in prices and promotions may vary. "
"We appreciate the feedback we recently received on our approach to pricing within the Target application, which is designed to help customers plan, shop and save money, while helping them plan and save money. do in store or on the move, "the statement said.
Target has also announced that it has released an update to clarify prices in the application.
"We have made a number of changes to our app to help understand the pricing and our price matching policy, and each product will now have a tag indicating whether the price is valid in-store or at Target.com," he said. Target. The spokesman said. "In addition, each page presenting a product and a price will also be directly related to our price matching policy."
Target also reiterated its price matching policy, which customers can use anytime, anywhere. The policy also applies to products that Target sells both online and in-store.
KARE11 repeated his experience at Walmart, Macy's and Best Buy and found no price difference.
Here is the detail of the price comparison of Business Insider on the application in store and outside a Target store:
Source link
