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Since it resumed its video game approvals in December, China has visibly omitted its two largest publishers. Finally, Tencent and NetEase, which have obtained the approval of the public administration responsible for the press, publications, radio, film and television, have received licenses for the first time in addition 9 months.
Although Tencent is known for its WeChat messaging service and its information application that divides Tiantian Kuaibao, video games are an important part of the company's revenue. Due to the freezing of licenses by China, Tencent was unable to publish any of its games in the country, including the famous Monster Hunter: World.
China has finally approved two new educational games for Tencent, which will probably not yield the same revenues as their triple-A counterpart would have. This nevertheless allows a decent recovery in the share price of the company, which has suffered heavy losses in recent months.
An update of the market of our team- pic.twitter.com/9G29vREmYc
– Niko Partners (@nikochina) January 24, 2019
Fortunately, the developer Perfect World has been successful in obtaining a license for its eponymous mobile MMO, for which Tencent holds the exclusive rights of publication in China. Daniel Ahmad, an badyst at Niko Partners, revealed to TechCrunch that "the game is the mobile version of the extremely successful mbadively multiplayer online role-playing game with the same name. We note that Perfect World Mobile is a basic game that should generate high revenue when it is launched. "
The second largest Chinese video game publisher, NetEase, has not been forgotten, and has managed to get approval for its next MMORPG called Spring and Autumn Period Wars. No details have been revealed for the moment, but it takes its name from the historic war that occurred approximately between 771 and 476 BC.
Ahmad confirmed that the State Administration of Press, Publications, Radio, Film and Television was rectifying the backlog by order of presentation of files, and that it could take up to six months before considering new applications. Fortunately, 188 games were approved for the month of January alone with a total of 353 titles licensed since December, showing that the pace is accelerating. Additional games should be approved before the end of the month.
KitGuru says: It is certain that losing on the biggest market in the world must hurt, but companies will not wait any longer before things return to normal, hopefully.
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