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(PRWEB)
June 20, 2010
Tesco and IP Vision launched the UK’s first Freeview + HD PVR hybrid box in time to allow football fans who can’t make it to South Africa for the World Cup to experience the next best thing to be there.
HDTV is the closest experience to watching something for real, but you need the right equipment to do that as well. The latest player is Tesco’s Technika SmartBox (http://direct.tesco.com/q/R.208-9147.aspx), the UK’s first Freeview + high definition hybrid box, which is now available in stores and online, with 320 GB of memory.
High Definition is the television’s first chance to truly allow the viewer to feel “that” up close to the action. With the UK’s first Freeview + HD PVR, users can watch and record high definition programs to relive the action. It is the only PVR currently on sale in the UK that allows the owner to record HD Freeview (http://direct.tesco.com/q/N.1999558/Nr.99.aspx) channels in HD. Now the winning 2010 World Cup goal can be recorded and watched over and over again in HD, which is especially important if it is an English goal.
Tesco’s senior business manager (http://direct.tesco.com), Matt Finch, said; “We offer customers a fantastic range of pre-World Cup entertainment systems offerings and it’s the ultimate in great game viewing. Tesco is continually expanding its power offering and launching the first SmartBox. Technika Freeview + HD at just £ 200 we are able to offer our customers the latest and greatest technology at affordable prices. “
The Technika SmartBox also allows users to access over 2,000 hours of on-demand programming through IP Vision’s FetchTV platform. Connecting the box to any broadband provider allows access to the FetchTV platform. Once registered with FetchTV, content is streamed via broadband directly to the TV screen. Services, including the BBC iPlayer, are accessible through an easy-to-navigate on-screen menu.
Peter Cox, Marketing Director of FetchTV, said
“As a nation we will all be behind England’s course for the World Cup. If you can’t be there, high definition is the best way to watch the games and the new SmartBox is definitely the way. cheaper to access excellent HDTV (http://direct.tesco.com/q/N.1999564/Nr.99.aspx) Looking at the story, it seems like major improvements in our lives visuals have gone hand in hand with great sporting achievements. Hopefully the launch of this box indicates a World Cup triumph for England. “
Users can also choose to subscribe to Sky Player to access paid Sky TV content including Sky Movies, Sky Sports and over 40 additional channels including Sky 1, Living and Bravo. Sky channels broadcast live can be accessed by subscribing for a minimum of 30 days. Sky Player also offers a selection of paid content that does not require a minimum subscription period. This is the first time that paid Sky content has been available via a Freeview + HD decoder.
FetchTV also offers thousands of hours of entertainment including movies like Disney’s latest blockbuster Alice, TV shows, music, and kids TV shows. The majority of this content is also available on a pay-per-view basis, eliminating the need for monthly contracts and minimum commitments. Users simply pay for what they want to watch.
Notes to Editors:
About Tesco:
Tesco plc, a UK-based international grocery and merchandising retailer, is Britain’s largest supplier and the world’s third-largest grocery retailer, both in terms of global sales and share national market. Founded as a food specialist in 1929, Tesco has now spread to various fields such as flowers, books, music, clothing, gifts, telecommunications and even strollers. The company employs more than 250,000 people, operates 1,779 stores in Europe and Asia and serves more than 15 million customers.
PR contact:
Hayley simpson
Tesco Corporate and Legal Affairs
New Tesco house
Delamare road
Cheshunt
Herts
EN8 9SL
01992 644645
http://www.tesco.com
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