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- Tesla will end its owner sponsorship program on February 1st.
- The sponsorship program has allowed Tesla owners to receive rewards based on the number of customers who use their referral code when they buy a Tesla vehicle.
- Some Twitter users and members of Tesla online owner forums have expressed disappointment with the manufacturer completing the program.
- Others have defended the move.
Some Tesla customers are expressing disappointment as the automaker's sponsorship program comes to an end.
The sponsorship program has allowed Tesla owners to receive rewards based on the number of customers who use their referral code when they buy a Tesla vehicle. The rewards have changed over time, but the most recent ones included a home loading unit and the ability to receive software updates before other owners.
Tesla CEO Elon Musk m said on January 16, the sponsorship program would end on February 1 because of its impact on Tesla's finances. He added that the automaker would not replace its existing sponsorship program with a new one.
"It adds too much cost to cars, especially model 3," he said. m said .
Read more: You need to know only two things about Tesla's upcoming revenue
The move comes as Tesla seeks to prove that it can become systematically profitable. The automaker only released the third quarterly profit in 16 years of existence during the third quarter of 2018, and Musk said the automaker's initial accounting indicated that it had also achieved a GAAP earnings in the fourth quarter, although lower than the first quarter. third quarter. But in an email to employees in January announcing layoffs that would affect 7% of Tesla's workforce, he said the builder was facing significant challenges as he sought to introduce cheaper vehicles like the long-awaited $ 35,000 version of the Model 3 sedan.
"The road ahead is very difficult," said Musk.
Some Twitter users and Tesla online owner forum members have expressed disappointment that the automaker is terminating its sponsorship program.
"Bad Move, Do You Expect to Spend Millions on Clbadic Advertising?" The referral bonus was a nice gesture for Tesla's enthusiastic drivers, who spent countless hours training Tesla's potential new customers, "said a spokesman. Twitter user m said .
Others have defended the move, claiming to understand the financial benefits of the end of the program.
"I think from a business point of view, the sponsorship program made sense when the company was a small start-up unknown to everyone," said a Tesla Motors Club user at the owners' forum. "But today, while almost everyone has already heard of Tesla, the company has outpaced many traditional builders in terms of evaluation, while the 3 model outclbades all other cars in its clbad. , what is the reference point? "
Tesla did not immediately respond to a request for comment.
Here's what people are saying about the end of Tesla's sponsorship program.
Do you have a Tesla news tip? Contact this reporter at [email protected].
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