The album inspired by Beyonce's Lion King and Africa as an emerging market

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"The Lion King" is an iconic story and a set of songs with unparalleled resonance. From "Hakuna Matata" to "Circle of Life" at & nbsp; "Can you feel the love tonight?" From Elton John and Tim Rice, the music from the original 1994 animated film has created large cross-sectoral waves. "Can you feel the love tonight?" Is sold to 11 million copies worldwide and won the award Academy Award for Best Original Song at the 67th Academy Awards in March 1995. The song also won the Grammy Award for Elton John Best pop male vocal performance in 1994. Fast-forward, over two decades, and the hyper realistic adaptation of "The Lion King" by Jon Favreau in CGI positioned themselves to make similar waves, after selling a record. $ 543.6 million in ticket sales around the world last weekend. & nbsp;

The singer, Beyonce, is not only the voice of Nala, she also unveiled an album inspired by the Lion King titled"Gift"Friday, July 19th. To date, the album has recorded more than 60 million audio and video streams in the United States alone, according to Nielsen. A video clip for the song "Spirit," which appears on the soundtrack of the movie's playlist, debuted earlier on Tuesday, July 16, and received more than 23 million YouTube views to date, globally. A second video clip was released on July 19 with "Mind" and a song called "Bigger," who won more than 5 million views on Youtube. & nbsp; Beyonce called the soundtrack "a love letter for Africa", in a interview with Robin Roberts after the premiere of the video "Spirit" Tuesday. & nbsp;

the Album of 27 songs includes both songs and short excerpts from the film. In addition to a list of internationally acclaimed star performers, the album highlights some of Africa's leading and upcoming talents including: Tekno, Yemi Alade, Eazi, Lord Afrixana, Burna Boy, Kendrick Lamar, JAY Z, Childish Gambino, Sangué Oumou, Salatiel, Pharrell Williams, SAINt JHN, Wizkid, Ivy Carter Blue, Tiwa Savage, Shatta Wale, Major Lazer, Tierra Whack, Moon Child Sanelly, Nija, Busiswa, DJ Lag, 070 Shake and Jessie Reyez.

In describing the album, Beyonce notes that& nbsp;

"A lot of percussion, songs, all these incredible new sounds are mixed with some of the American producers. I feel the soundtrack, it becomes visual in your mind, it becomes a soundscape because each song tells the story of the film. "

Beyonce provided support and awareness to African culture, art, music and fashion in his previous work. His actions reflect broader artistic changes leading to global melding or cultural fusion, & nbsp; a musical ecosystem with disintegrating boarders and the variety of different forms under which it can be updated.

"It's a decisive moment", Note Tuma Basa, director of urban music at YouTube, and the one who created the African Heat playlist during his previous work at Spotify. & Nbsp;

according to l & # 39; IFPI, the African economy is growing rapidly. Mobile broadband penetration in sub-Saharan Africa increased from 2 percent in 2010 to 11 percent in 2013, according to the report. International Telecommunication Union report. In addition, IFPI notes that:

"Despite its enormous influence on the musical repertoire around the world, most African countries have not always been an important market for the international music industry. Today, this is starting to change. Digital technology is enabling the record industry for the first time to effectively reach a significant number of consumers in Africa. On the continent, international record companies are working to set up innovative services and invest in A & R. "

On May 2, 2019, Nigerian singer / songwriter Tiwa Savage, featured in "The Gift", alongside Mr. Eazi, signed an exclusive recording agreement with Universal Music Group. Under the terms of this agreement, UMG will broadcast future Savage music in more than 60 countries around the world. & Nbsp;

African music has been an inspiration for centuries, for many around the world. This moment of heightened awareness could foreshadow a growing opportunity for African artists to penetrate the North American market independently. & Nbsp;

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"The Lion King" is an iconic story and a set of songs with unparalleled resonance. From "Hakuna Matata" to "Circle of Life" to "Can you Feel the Love Tonight" of Elton John and Tim Rice, the music of the original 1994 animated film has created large cross-sectoral waves. "Can you feel the love tonight?" Is sold to 11 million copies worldwide and won the Oscar for Best Original Song at the 67th Academy Awards in March 1995. This Elton John was also awarded the Grammy Award for best male vocal pop performance in 1994 For two decades, Jon Favreau's hyper-realistic adaptation of The Lion King has positioned himself to generate similar waves after selling a record $ 543.6 million worth of tickets sold last weekend.

The singer, Beyonce, is not only the voice of Nala, she also unveiled an album inspired by the Lion King titled"Gift"Friday, July 19th. To date, the album has recorded more than 60 million audio and video streams in the United States alone, according to Nielsen. A video clip for the song "Spirit," which appears on the soundtrack of the movie's playlist, debuted earlier on Tuesday, July 16, and has received more than 23 million YouTube views to date worldwide. A second music video was released on July 19 with "Spirit" and a song called "Bigger," which has been viewed more than 5 million times on YouTube. Beyonce called the soundtrack a "love letter for Africa" ​​in an interview with Robin Roberts after the premiere of the video "Spirit" on Tuesday.

The 27-song album includes both songs and short excerpts from the film. In addition to a list of internationally acclaimed star performers, the album highlights some of Africa's leading and upcoming talents including: Tekno, Yemi Alade, Eazi, Lord Afrixana, Burna Boy, Kendrick Lamar, JAY Z, Childish Gambino, Sangué Oumou, Salatiel, Pharrell Williams, SAINt JHN, Wizkid, Ivy Carter Blue, Tiwa Savage, Shatta Wale, Major Lazer, Tierra Whack, Moon Child Sanelly, Nija, Busiswa, DJ Lag, 070 Shake and Jessie Reyez.

In describing the album, Beyonce notes that,

"A lot of percussion, songs, all these incredible new sounds are mixed with some of the American producers. I feel the soundtrack, it becomes visual in your mind, it becomes a soundscape because each song tells the story of the film. "

Beyonce has provided support and awareness to African culture, art, music and fashion in her previous work. His actions reflect broader artistic changes toward a global melting or cultural fusion, a musical ecosystem with decaying boarders, and a variety of different forms under which it can be actualized.

"It's a defining moment," said Tuma Basa, director of Urban Music at YouTube, and the one who created the African Heat playlist in his previous role at Spotify.

According to IFPI, the African economy is growing rapidly. Mobile broadband penetration in sub-Saharan Africa increased from 2% in 2010 to 11% in 2013, according to the report of the International Telecommunication Union. In addition, IFPI notes that:

"Despite its enormous influence on the musical repertoire around the world, most African countries have not always been an important market for the international music industry. Today, this is starting to change. Digital technology is enabling the record industry for the first time to effectively reach a significant number of consumers in Africa. Across the continent, international record companies are working to set up innovative services and invest in A & R. "

On May 2, 2019, Nigerian singer-songwriter Tiwa Savage, featured in "The Gift", alongside Mr. Eazi, signed an exclusive recording agreement with Universal Music Group. Under the terms of this agreement, UMG will broadcast future Savage music in more than 60 countries around the world.

African music has been an inspiration for centuries, for many around the world. This moment of heightened awareness could foreshadow a growing opportunity for African artists to break into the North American market independently.