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The Super Bowl is not ready for marijuana. I wrote something to that effect earlier this week in a piece for Cannabis Now & nbsp;as a result of news that CBS had rejected a 30-second commercial offered by a medical marijuana company called Acreage Holdings. The board of directors of former Republican House Speaker, John Boehner, said the ad was not intended to sell a specific potted product, but rather to "create a campaign to defend the interests of the voters lost in the dialogue ". ". Essentially, Acreage hoped to attract the attention of hundreds of millions of football fans on marijuana for medical purposes and show them that there are sick people in this country who depend in one way or other Another of these substances to live an almost normal existence.
At the time, no one had seen the advertisement. However, cannabis advocates around the world have of course been divided over the network's decision to flee Super Bowl LIII cannabis, while accepting millions of dollars from the liquor companies. People close to the issue, including myself, were not at all surprised by the snub. Although marijuana for medical purposes is now legal in more than 30 states and in the District of Columbia, it remains a prohibited substance in the eyes of the federal government. Neither CAS nor the NFL will ever support a substance for which Uncle Sam still considers a Schedule I dangerous drug. In all likelihood, Acreage Holdings understood that its chances of getting the go-ahead were slim, but that the result was necessarily favorable in both cases.
And then, the advertisement was made public. & nbsp;
This is where I will become unpopular. If there's one thing the Super Bowl is known for, it's the ads. This popular niche is where legendary commercials like Wendy's 1984 "Where the beef" & nbsp;and McDonald's "L & # 39; slaughter"(starring Larry Bird and Michael Jordon) debuted. It's also where Anheuser-Busch unveiled many of its famous beer commercials Mackenzie Spuds, the Clydesdales and the incredibly popular Budweiser Frogs& nbsp; (Bud! Weis! Er!).
More often than not, the Super Bowl ads are designed to tickle the funny bones of the viewer or to inspire them. In exchange, the company enjoys increased product awareness, perhaps a boost for sales or simply a cult after the fact that the water cooler stays close to the rest of the week. Very rarely these $ 5 million of spots & nbsp;enter the realm of misfortune. We are talking about football here – there are lots of bison wings, beer is flowing, and all viewers, whatever their feelings about the game, are having a good time. Unless the message of an ad is rooted in patriotism, selling the viewer on serious matters is useless during this time.
Unfortunately, although the connotations behind Acreage advertising are respectable – it features three people claiming that marijuana for medical purposes has changed their lives for the better – this is not the kind of production that's right for the Super Bowl .
But more than that, the Acreage ad, if it had been accepted by CBS and broadcast during the Super Bowl LIII, might have given sports fans across America a misconception of the direction that the legalization of marijuana in the United States. Because it's definitely not marijuana for medical purposes.
Although cannabis advocates launched the legalization of marijuana for medical purposes in 1996 – when California became the first state to legalize green for therapeutic purposes – the movement continued to advance in the field of cannabis. trade taxed and regulated, in the same way as alcohol and tobacco. the tobacco. To date, 10 states and the District of Columbia have embraced this concept and more are coming.
New York & nbsp;and Illinois, both of whom have started their trek through the legal grbad barriers with restrictive medical marijuana programs, are expected to join the ranks of recreation reefer at the end of the year. . It is conceivable that before 2019 is quite right, there will be more adults in the United States who can legally buy and use marijuana. Incidentally, this type of comprehensive reform is what the federal government is most likely to embrace – not compbadionate use.
But do not believe me on my word. Uncle Sam's friends have already stated that a perfectly legal scenario is most likely.
ASSOCIATED PRESS
Last November, Scott Gottlieb, US Commissioner for the Food and Drug Administration says & nbsp;this legalization of marijuana at the federal level was going to happen in the near future. "I think it's inevitable that this will happen soon at the federal level," Gottlieb said.
But that does not mean that the plant will ever be recognized for its medicinal value. Although the agency is open to evaluating potted products for therapeutic application, only products subject to a rigorous approval process have an unexpected chance of being marketed as a drug. It's something that the "newly legalized" CBD market derived from hemp finds out the hard way.& nbsp;
"We treat products containing cannabis or cannabis-based compounds like any other product regulated by the FDA, which means that they are subject to the same authorizations and requirements as FDA-regulated products containing any other substance" said Gottlieb. says & nbsp;in a statement following the signing of the 2018 Farm Bill, which legalized the production of industrial hemp nationally. "This is true regardless of the source of the substance, including whether the substance is derived from a plant clbadified as hemp."
GW Pharmaceutical has recently obtained FDA approval for its Epidiolex drug based on CBD, a drug intended for young patients with epilepsy, but only after years of research and clinical trials. Money was also a factor. Some data & nbsp;shows that placing a drug on the market can cost billions of dollars to a pharmaceutical company. But there is no guarantee. Even if a company has the financial means to play ball, it does not necessarily mean that its product will be recognized as a drug. Only around 12% & nbsp;drugs submitted to the FDA approval process were given the green light for distribution. This is how medicine works in the land of the free.
But when it comes to marijuana with flowers, that is, drugs that can be smoked, the FDA is betting against that. "We regulate the compounds that are the subject of drug claims and regulate the botanical use of marijuana," Gottlieb m said. "We have approved compounds derived from marijuana, but there is no proven medical use of botanical marijuana. This is the bottom line. "
This is not the first time the FDA has commented with a pinch to the heart for marijuana for medical purposes. Gottlieb says that smokable marijuana really has no chance of becoming a drug in the United States. "The use of a lung as a drug delivery vector is not optimal … it just would not be an optimal way to bring an active ingredient," he added. m said.
A column & nbsp;Published last week in the Wall Street Journal was titled "If Weed is a medicine, so it is also Budweiser". He suggests that although marijuana may relieve some people, science does not prove that it is more effective than even ibuprofen. . Dr. Peter Bach, a specialist in pneumology at the Memorial Sloan Kettering Cancer Center in New York, says that marijuana, like any other intoxicant, would "pbad this type of test because you do not feel the pain. as intensely when you are high. "Therefore," if the herb is an badgesic, Budweiser is too, "he wrote.
Although Bach's remarks may make them victims of the marijuana community for medical purposes, his comparison is actually not so far away.
GettyGetty
Alcohol was once considered a drug in the United States. Pabst Blue Ribbon, which is one of the first beer brands in America, once claimed that its product was effective in treating a variety of ailments, including indigestion and nervousness. The brewer even went so far as to say that his beer was good for a state known as "overworked". same Anheuser-Bush & nbsp;had on the "medical alcohol" spiel. Can you believe that she used to produce a low-alcohol drink for new mothers and their babies? Seriously, this drink would help keep newborns "healthy and plump" while providing mothers with "stamina and fast food". This type of product, this type of allegation, would bury a business today!
But it's better.
At the time of the prohibition of alcohol, drinkers across the country continued to be legally drinking with a prescription. A report & nbsp;Smithsonian shows that doctors were writing alcohol-based texts for medical use so that people with disorders ranging from depression to cancer could lead a functional life. Sounds familiar?
This racket of prescriptions was mostly a drawback by which people were circumventing the government's illegal position on libations. But once the 21st Amendment was pbaded, eliminating the prohibition of alcohol throughout the country, it was no longer necessary for alcoholics to harbad their doctors to get the right to drink. Medical alcohol was no longer.
Medical marijuana will follow the same path. In fact, this is already happening. These programs are struggling & nbsp;in states where use by adults is now permitted. But it is not for nothing that this long history has been a catalyst for bringing the cannabis plant out of the trenches of total prohibition and for establishing it to become America's next legal substance. Unfortunately for some, marijuana for medical purposes, as we know it, will probably no longer exist in the United States in the next 20 years. Few legislators do not even fight for it anymore. No notable laws introduced so far this year & nbsp;Congress is designed to legalize marijuana for medical purposes. All of this is aimed at giving states the right to legalize the drama without federal interference or to abolish the ban once and for all.
Once the federal government finally lifts its ban on marijuana, the legal weed trade will have enough money in the coffers to spend $ 5 million on a 30-second commercial Super Bowl. And CBS or the network that manages the big game at this time will gladly accept their money without interruption. Let's just hope that when the time comes, the power of the weed Thin out a bit and do not try to feed football fans a dramatic ad as dull and depressing as the one rejected last week. Because if it's the best, the new and improved anti-stoner cannabis trade has to offer the American pop culture, it already has a serious need to change brands.
Mike Adams is a contributing author for Forbes, Cannabis Now and BroBible. His work also appeared in & nbsp; High Times. Follow him on & nbsp;Facebook& nbsp;Twitter& nbsp; and & nbsp;Instagram.
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The Super Bowl is not ready for marijuana. I wrote something to that effect earlier this week in an article for Cannabis Now as a result of the information that CBS had rejected a 30-second commercial by a marijuana company for medical purposes called Acreage Holdings. The board of directors of former Republican House Speaker, John Boehner, said the ad was not intended to sell a specific potted product, but rather to "create a campaign to defend the interests of the voters lost in the dialogue ". ". Essentially, Acreage hoped to attract the attention of hundreds of millions of football fans on marijuana for medical purposes and show them that there are sick people in this country who depend in one way or other Another of these substances to live an almost normal existence.
ARTICLE CONTINUES AFTER ADVERTISING
At the time, no one had seen the advertisement. However, cannabis advocates around the world have of course been divided over the network's decision to flee Super Bowl LIII cannabis, while accepting millions of dollars from the liquor companies. People close to the issue, including myself, were not at all surprised by the snub. Although marijuana for medical purposes is now legal in more than 30 states and in the District of Columbia, it remains a prohibited substance in the eyes of the federal government. Neither CAS nor the NFL will ever support a substance for which Uncle Sam still considers a Schedule I dangerous drug. In all likelihood, Acreage Holdings understood that its chances of getting the go-ahead were slim, but that the result was necessarily favorable in both cases.
And then, the advertisement was made public.
This is where I will become unpopular. If there's one thing the Super Bowl is known for, it's the ads. It is this popular niche that has given rise to legendary commercials, such as Wendy's "Where The Beef" in 1984 and McDonald's "The Showdown" (starring Larry Bird and Michael Jordon). It's also at this place that Anheuser-Busch unveiled many of its famous beer commercials featuring Spuds Mackenzie, the Clydesdales and the incredibly popular Budweiser Frogs (Bud! Weis! Er!).
More often than not, the Super Bowl ads are designed to tickle the funny bones of the viewer or to inspire them. In exchange, the company enjoys increased product awareness, perhaps a boost for sales or simply a cult after the fact that the water cooler stays close to the rest of the week. Very rarely, these spots of 5 million dollars enter the realm of sadness. We are talking about football here – there are lots of bison wings, beer is flowing, and all viewers, whatever their feelings about the game, are having a good time. Unless the message of an advertisement is based on patriotism, it is futile to sell the viewer on serious problems.
Unfortunately, although the connotations behind Acreage advertising are respectable – it features three people claiming that marijuana for medical purposes has changed their lives for the better – this is not the kind of production that's right for the Super Bowl .
But more than that, the Acreage ad, if it had been accepted by CBS and broadcast during the Super Bowl LIII, might have given sports fans across America a misconception of the direction that the legalization of marijuana in the United States. Because it's definitely not marijuana for medical purposes.
ARTICLE CONTINUES AFTER ADVERTISING
Although cannabis advocates launched the legalization of marijuana for medical purposes in 1996 – when California became the first state to legalize green for therapeutic purposes – the movement continued to advance in the field of cannabis. trade taxed and regulated, in the same way as alcohol and tobacco. the tobacco. To date, 10 states and the District of Columbia have embraced this concept and more are coming.
New York and Illinois, both of whom began their journey with restrictive marijuana programs for medical purposes, are expected to join the recreation reefer at the end of the year. It is conceivable that before 2019 is quite right, there will be more adults in the United States who can legally buy and use marijuana. Incidentally, this type of comprehensive reform is what the federal government is most likely to embrace – not compbadionate use.
But do not believe me on my word. Uncle Sam's friends have already stated that a perfectly legal scenario is most likely.
Last November, Scott Gottlieb, US Commissioner for the Food and Drug Administration, announced that the legalization of marijuana at the federal level would come to fruition in the near future. "I think it's inevitable that this will happen soon at the federal level," Gottlieb said.
ARTICLE CONTINUES AFTER ADVERTISING
But that does not mean that the plant will ever be recognized for its medicinal value. Although the agency is open to evaluating potted products for therapeutic application, only products subject to a rigorous approval process have an unexpected chance of being marketed as a drug. It's something that the "newly legalized" CBD market derived from hemp finds out the hard way.
"We treat products containing cannabis or cannabis-based compounds like any other product regulated by the FDA, which means that they are subject to the same authorizations and requirements as FDA-regulated products containing any other substance" Gottlieb said in a keynote release of the 2018 Farm Bill, which legalized the production of industrial hemp on a national scale. "This is true regardless of the source of the substance, including whether the substance is derived from a plant clbadified as hemp."
GW Pharmaceutical has recently obtained FDA approval for its Epidiolex drug based on CBD, a drug intended for young patients with epilepsy, but only after years of research and clinical trials. Money was also a factor. Some data show that the marketing of a drug can cost billions of dollars to a pharmaceutical company. But there is no guarantee. Even if a company has the financial means to play ball, it does not necessarily mean that its product will be recognized as a drug. The green light for distribution is given to only about 12% of drugs subject to the FDA approval process. This is how medicine works in the land of the free.
But when it comes to marijuana with flowers, that is, drugs that can be smoked, the FDA is betting against that. "We regulate compounds that make drug claims and we regulate the botanical use of marijuana," Gottlieb said. "We have approved compounds derived from marijuana, but there is no proven medical use of botanical marijuana. This is the bottom line. "
ARTICLE CONTINUES AFTER ADVERTISING
This is not the first time the FDA has commented with a pinch to the heart for marijuana for medical purposes. Gottlieb says that smokable marijuana really has no chance of becoming a drug in the United States. "Using a lung as a drug delivery vector is not optimal … it just would not be an optimal way to deliver an active ingredient," he said.
A column published last week in the Wall Street Journal was entitled "If Weed is a medicine, so it is also Budweiser". She suggested that although marijuana can relieve some people, science does not prove its effectiveness. even ibuprofen. Dr. Peter Bach, a specialist in pneumology at the Memorial Sloan Kettering Cancer Center in New York, says that marijuana, like any other intoxicant, would "pbad this type of test because you do not feel the pain. as intensely when you are high. "Therefore," if the herb is an badgesic, Budweiser is too, "he wrote.
Although Bach's remarks may make them victims of the marijuana community for medical purposes, his comparison is actually not so far away.
Alcohol was once considered a drug in the United States. Pabst Blue Ribbon, which is one of the first brands of American beer, has already said that its product is effective in treating various ailments, including indigestion and nervousness. The brewer even went so far as to say that his beer was good for a condition known as "overworked". Even Anheuser-Bush has embarked on the game of "medicinal alcohols". Can you believe that she used to produce a low-alcohol drink for new mothers and their babies? Seriously, this drink would help keep newborns "healthy and plump" while providing mothers with "stamina and fast food". This type of product, this type of allegation, would bury a business today!
ARTICLE CONTINUES AFTER ADVERTISING
But it's better.
At the time of the prohibition of alcohol, drinkers across the country continued to be legally drinking with a prescription. A Smithsonian report states that doctors were writing medical alcohol texts so that people with ailments ranging from depression to cancer could lead a functional life. Sounds familiar?
This racket of prescriptions was mostly a drawback by which people were circumventing the government's illegal position on libations. But once the 21st Amendment was pbaded, eliminating the prohibition of alcohol throughout the country, it was no longer necessary for alcoholics to harbad their doctors to get the right to drink. Medical alcohol was no longer.
Medical marijuana will follow the same path. In fact, this is already happening. These programs are in trouble in states where adult use is now allowed. But it is not for nothing that this long history has been a catalyst for bringing the cannabis plant out of the trenches of total prohibition and for establishing it to become America's next legal substance. Unfortunately for some, marijuana for medical purposes, as we know it, will probably no longer exist in the United States in the next 20 years. Few legislators do not even fight for it anymore. None of the notable laws introduced so far this year by Congress by Congress has been designed to legalize marijuana for medical purposes. All of this is aimed at giving states the right to legalize the drama without federal interference or to abolish the ban once and for all.
Once the federal government finally lifts its ban on marijuana, the legal weed trade will have enough money in the coffers to spend $ 5 million on a 30-second commercial Super Bowl. And CBS or the network that manages the big game at this time will gladly accept their money without interruption. Let's just hope that when the time comes, the power of the weed Thin out a bit and do not try to feed football fans a dramatic ad as dull and depressing as the one rejected last week. Because if it's the best, the new and improved anti-stoner cannabis trade has to offer the American pop culture, it already has a serious need to change brands.
ARTICLE CONTINUES AFTER ADVERTISING
Mike Adams is a contributing author for Forbes, Cannabis Now and BroBible. His work has also appeared in High Times. Follow him on Facebook, Twitter and Instagram.
