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Imagine this: Bruce Springsteen delivers a powerful and personal monologue, interspersed with some of his greatest hits, in front of a delighted small audience.
If you had a few thousand extra dollars to spend, it could be easy.
Now you can also taste it yourself in Netflix trailer Springsteen at Broadway, the performance of the musician acclaimed by critics and broadcast on the streaming platform on December 16th.
While millions of viewers will soon be able to watch the show at home – and at no additional cost to Netflix's 137 million subscribers – some actual production tickets still cost more than 6,000 $. In 2017, people were selling Springsteen tickets for $ 10,000 the unit.
Springsteen debuted at the Walter Kerr Theater in New York in October 2017. On December 236, after 236 performances, it will be over. The limited circulation was clearly enough for the ticket operators.
Live music is particularly lucrative because streaming services such as Spotify provide easy access to recorded music without much compensation for the artist. While album sales are dropping, baby boomers like Donald Fagen and Billy Joel are getting the most of their money from tour revenue. With his show on Broadway, Springsteen – a huge arena for decades – has taken advantage of this trend.
According to the commercial publication of the concert industry, Pollstar, Springsteen was the 16thththe largest trade show in the world in the first half of 2018, with revenues of $ 45.8 million. Springsteen was also one of 10 baby boomers in the top 30 on the list, showing that nostalgia and personal experiences in the digital era are still profitable. And since Springsteen is a deep dive into the spirit of the artist, exploring even the difficult relationship between Springsteen and his father and his own sense of self, intimacy is clearly a selling point.
The hype around Springsteen This is also good news for Netflix, which will accumulate points of view. For Springsteen itself, partnering with the platform is another way to diversify revenue streams for its content –Springsteen already widely adapted from the artist's memoirs Born to run and an album of the production will also be available on December 14th. (A strategy that suits someone called The Boss.)
Towards the end of the Netflix trailer, Springsteen explains why he wanted to live his life by sharing his music, which Netflix will soon make possible for those who do not have thousands of dollars to spare.
"I wanted to know my story, your story, wherever we go together as a people," he says. "More than anything else, I wanted to be able to tell you this story."
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