The electronic shelf label market will announce its name in the billion dollar commercial cosmos by 2024, a strong product penetration in the retail business will increase the expansion of the business. industry

The global market for electronic tablet labels has seen a positive growth trend over the next few years, as in-store information tools are opening the door to consumer attraction. These small display units used to represent the price of the product, mainly in retail stores, also find use to describe new offers or promotional messages for buyers. English as a second language may seem less important than other items in a retail store, but consumers rarely appreciate a product presented without its price tag. The importance of these systems is rather profound according to the latest Global Market Insights report, which states that the market for electronic shelf tags must register a double-digit compound annual growth rate of 16% over 2018 -2024, nothing in terms of shipments.

What are the main factors driving the retail sector to accept electronic tags?

The adoption of technologies such as ESL offers retailers the opportunity to differentiate themselves from their competitors. Increasing competition among retailers has prompted key players to implement differentiation strategies, such as automation, to appeal to customers and enhance the in-store experience. According to Russell and Mehrabian's Journal of Consumer Research, the environment of a store is never natural, but it consists of signals, suggestions, and messages that indirectly induce the consumer to think that creating a positive attitude in users can turn into a positive behavior of the consumer. willingness to pay, resulting in the success of a store.

These mini-screens also provide better pricing visibility, reduced pricing errors and promotional capabilities, which helps to improve a store's liability and profit margins, which can be duly attributed to the growing share. of the computer badisted distribution (CDL) market.

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Do retail expansions play an important role in the growth of the ESL market?

Major retailers such as Tesco, Walmart, Metro and Carrefour are expanding to other regions to increase their market share. For example, in 2013, the French supermarket chain Carrefour created a joint venture with CFAO to benefit from exclusive distribution rights in countries such as Congo, Ivory Coast, Ghana, Cameroon, Senegal, Nigeria and Gabon. In a similar example, the Japanese-owned 7-Eleven US store strengthens its presence in the United States by launching more stores.

These devices will find a strong demand in retail stores because of the reasonable prices of these products and their ability to consume less energy. Additional features such as scalability, enhanced security, robustness and high operating speed will also attract the consumer's attention. As a result, as new retailers continue to use ALS on a large scale, the global market for electronic shelf labels is expected to generate substantial revenue over the next few years.

What would be one of the main applications of the ESL market in the coming years?

According to a report by Global Market Insights, Inc., commercial applications dominated the ESL market with an overall business revenue share of more than 80% in 2017. Products will experience a penetration rate high in the retail sector, due to the rise in new stores. that provide a wide range of products under one roof. For example, the German group Kaufland chose DisplayData's enterprise ESL solution to find a more agile way to publish offers, protect margins and respond to changes in competitors. The adoption of DisplayData's ESL solution allowed Kaufland to quickly respond to competitors' offerings and gradual markdowns as purchase deadlines to protect margins and encourage sales.

How are major industry competitors consolidating their position in the ESL market?

Most ESL market leaders are often known to deploy unique growth strategies such as product development, acquisitions, partnerships, and mergers to generate increased compensation and grow their businesses. The latest example is the partnership between SES-imagotag, a global leader in ESL and IoT solutions for retail, and Ossia Inc, the renowned innovator of Cota Real Wireless Power. The two companies have signed a memorandum of understanding to design next-generation wireless LECs for retailers. This high-end technology should be launched in the coming years.