The founder of Deciem Brandon Truaxe has passed away

BRandon Truaxe, the founder and former CEO of Deciem Beauty Company, has pbaded away.

Truaxe founded Deciem in 2013 with the slogan "The Abnormal Beauty Company", notably launching the cult care brands Niod, Hylamide and The Ordinary. The latter has notably been acclaimed worldwide, Truaxe having notably contributed to upset the luxury skin care market by offering high performance ingredients in the mbad market at low prices. Transparency was one of the pillars of society and Truaxe spoke with Vogue in 2017 on its ambitions to democratize beauty, stating: "The ordinary allows a wider public to have at its disposal proven skincare technologies, regardless of their income or status."

Vox reports that Nicola Kilner, acting CEO of Deciem, has sent the following email to the company.

"I can not believe I'm typing those words, Brandon pbaded away this weekend, my broken heart does not look like me much, and I know that many of you will be feeling." All offices, warehouses, factories and shops, please close today and take the time to cry sadness, to smile at the good times we had, to think about what his genius has built and to hug a little more strong your dear ones, I love you all incredibly, just like him. "

Truaxe was ousted from Deciem in October as a result of his increasingly erratic behavior, including a number of troubling posts on Deciem's ​​Instagram page. Estée Lauder, a minority investor in the company, filed a lawsuit against her after announcing on the social media platform that the company was closing down.

Truaxe was 40 years old.