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From Sony Men in black rebooting may not start from the best start Men in black: International should have the lowest opening weekend of the history of the franchise. It has been seven years since Men in black the franchise has been in theaters, and Sony hopes to rejuvenate the interest with a smooth restart. Former franchise stars Will Smith and Tommy Lee Jones will not come back after playing in their own trilogy, which will allow Chris Hemsworth and Tessa Thompson to get noticed.
The two new stars had already shared the same screen before, because they were the centerpieces of Thor: Ragnarok. The seventeenth film by Marvel Cinematic Universe has become a blockbuster film, with sales exceeding $ 850 million. After seeing these results, Sony quickly decided to pair Hemsworth and Thompson to form a new science fiction franchise. They hope without a doubt that the stars of the MCU and the recognition of the brand of Men in black will lead to more financial success, but early figures suggest a slower start than expected.
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Related: Men In Black International Trailer 2
According to the follow-up provided by Deadline, three weeks before the movie theatrical release, Men in black: International should have a $ 40 million opening weekend in the country. Although this is currently the top 10 of the opening weekends of the year, it would also be the lowest in the history of the franchise. The three previous films opened at more than 50 million US dollars, with MIB 3 currently being the highest opening with $ 54 million.
A low opening of the franchise is not what any studio hopes to have when it comes to a promising new franchise starter. What could make this even more worrying for Sony, it is the yields falling. Men in black showed the country. The first movie was a huge success, bringing in more than $ 250 million in the United States, but the number of films declined in each of the following films. MIB 3 in the lead at $ 179 million. Yes Men in black: International get a $ 40 million opening, it might be hard to exceed that number.
The good news potential for Sony, however, is that the national box office is not the only one to count. International markets continue to grow and since MIB 3 Earned $ 624 million worldwide despite a weak domestic franchise, the reboot could still become a success even if it failed in the domestic market. In addition, there is still time to arouse people's enthusiasm for the film. The potential opinions could give Men in black: International a boost if they are favorable. This is not a guarantee, however, so the potential of the box office and the franchise for Men in black: International will only become a bigger story as the release date approaches.
MORE: Sony brings back its biggest franchises (after losing James Bond)
Source: Deadline
Key release dates
- Men in International Black (2019) release date: June 14, 2019
Keywords:
Men in black 4
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