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Herjavec gives many examples of how mastering the art of selling can be helpful: ask an increase to your boss to convince your teacher that you deserve a better grade.
"Everything in life is about sales," says Herjavec. "You have to control sales."
Herjavec had to rely on his own skills in his twenties when he was hired by a startup called Logiquest to sell IBM products. (Herjavec even stated that he had done his best to sell himself only to get this job, considering that he did not have much experience in the use of computers at the time). In 1990, he launched an Internet security company called BRAK Systems, which he would sell more than 30 million Canadian dollars (or about 20 million US dollars at that time) to AT & T Canada ten years later.
Now, as a star of "Shark Tank", Herjavec said that he and his fellow investors in the series would often decide whether to invest in a company based on the impressive power of entrepreneurs to promote their products. current product.
"A good entrepreneur can take a mediocre product and make it a good deal.A bad contractor can take a good product and run it on the ground," he says. "Bet on the jockey, not on the horse."
Additional report by Sarah Berger
Disclosure: CNBC holds the exclusive rights to off-grid cable of ABC's "Shark Tank".
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